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About This Micro-Credential

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The credential brings learners along a path of innovation from initial ideation to strategic commercialization using competitive intelligence. Ideal for business people seeking new knowledge in how to innovate strategically, to expand into new markets or product areas.

Learn How to Apply

Skills You Will Gain


Business Innovation

Competitive Intelligence

Competitive Analysis

Learning Outcomes

  • Identify problems you are uniquely suited to solve.
  • Differentiate between an idea and a viable opportunity.
  • Develop a concept for a new business. Understand how external forces impact your company’s strategies.
  • Understand the connection between a company’s intelligence processes and the overall strategy of the firm.
  • Expose you to a methodology for collecting and processing data into intelligence that can be used to advance company’s innovation efforts.
  • Identify industry, market and competitor data needed to complete a competitor audit.
  • Compose a clear, compelling and actionable business strategy.
  • Define and develop the optimal operating model components that best align to your strategy.
  • Compose and present an outstanding executive level pitch deck to effectively and efficiently communicate the strategy, its key components, and the roadmap to achieve the desired business outcomes.

Required Courses

  • MKT 605 - Marketing in Organizations
  • MBA 620 - Ideation to Innovation
  • MBA 621 - Competitive Intelligence
  • MBA 622 - Ideation to Value

Each course is five weeks long and fully online


Jennifer Bachner, PhD
Dr. Stephanie Hughes
Strategic Innovation through Competitive Intelligence, First semester offered: Spring 2021


Northern Kentucky University
Local: +1 (859) 572-5825