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About This Micro-Credential

A woman examines data on a computer screen

Students will learn about strategic marketing in business, including consumer behavior and learner analytics.

Learn How to Apply

Skills You Will Gain


Marketing Strategy

Consumer Marketing

Marketing Analytics

Learning Outcomes

  • Explain the relationships among the strategic marketing decisions a firm must make to create and capture value.
  • Interpret real-world marketing strategies and resulting consumer experiences.
  • Use knowledge of buyer behavior to enhance strategic research and business decisions for clients.
  • Make informed strategic decisions based on the output of descriptive data.
  • Improve communication skills to describe marketing actions derived from data analysis.

Required Courses

  • MKT 605 - Marketing in Organizations
  • MKT 620 - Marketing Strategy
  • MKT 621 - Consumer Behavior and Insights
  • MKT 622 - Marketing Analytics

Each course is five weeks long and fully online


Jennifer Bachner, PhD
Dr. Aron Levin
Marketing Strategy and Analytics, First semester offered: Spring 2021


Northern Kentucky University
Local: +1 (859) 572-5825