Marketing Strategy and Analytics

Learning Outcomes

• Explain the relationships among the strategic marketing decisions a firm must make to create and capture value.
• Interpret real-world marketing strategies and resulting consumer experiences.
• Use knowledge of buyer behavior to enhance strategic research and business decisions for clients.
• Make informed strategic decisions based on the output of descriptive data.
• Improve communication skills to describe marketing actions derived from data analysis.

Required Courses

• MKT 605 - Marketing in Organizations
• MKT 620 - Marketing Strategy
• MKT 621 - Consumer Behavior and Insights
• MKT 622 - Marketing Analytics