The Department of Marketing, Sports Business & Event Management, and Construction Management serves more than 900 students through our academic programs. Though very different, each one of the programs in our department provide a solid foundation through rigorous coursework that is strengthened with real-world, professional experiences beyond the classroom. So whether you want to build a brand, a sports franchise or a skyscraper we can fuel your future.
Dr. Shaw joined NKU’s Marketing faculty in Fall 2002 and was appointed Associate Dean in Summer 2011. She teaches courses in Personal Selling and Sales Management at the undergraduate level, and Marketing Management at the MBA level. Prior to this, she was a Visiting Assistant Professor of Marketing at Kent State University, which is also where she received her Ph.D. She received a B.B.A. in Operations Analysis from the University of Toledo and an M.B.A. from Baldwin-Wallace College. Dr. Shaw has over 15 years of marketing and sales experience. She spent the majority of her business career at IBM Corporation, and also worked for AT&T and Andersen Consulting. Her research focuses on marketing education, green marketing, non-profit marketing and how information technologies can be utilized to improve sales effectiveness, customer relations, and small business performance.
Majed Dabdoub received a BS in Civil Engineering from Ohio University in 1981 and a Masters in Civil Engineering from the University of Cincinnati in 1989. He has worked for the city of Cincinnati for 30 years and while there managed the building and zoning division of the building department. His experience includes more than 34 years in building design and construction as well as the application of building codes and standards. He also consults locally, nationally and internationally. Majed has been teaching at NKU since 1991.
Mr. Chip Heath is a Lecturer of Marketing at Northern Kentucky University where he currently teaches a variety of courses including marketing principles and digital marketing. He is also a faculty lead in the accelerated online program. He has earned an MBA from Northern Illinois University with a concentration in information systems and a Bachelor's degree in Finance from the University of Illinois, Champaign-Urbana. He also attended the Ph.D. in Business Administration - Marketing program at the University of Kentucky.
Mr. Heath brings with him a wealth of teaching experience, having taught courses in Marketing Principles, Consumer Behavior, Marketing Research, Marketing Strategy, Business Marketing, Personal Selling, Promotions, Advertising, and Psychology in Business. He has also created both graduate and undergraduate courses in Internet Marketing and E-Commerce. Adept at teaching in both large and class environments, Chip has taught classes as small as 7 in a small classroom and as large as 530 in a large auditorium. His teaching experience includes appointments at the University of Kentucky, Northern Illinois University, Xavier University, and most recently Eastern Kentucky University. He also taught previously here at Northern Kentucky University.
Aesthetics and consumer behavior issues online are the predominant areas of Mr. Heath’s research. Publications written by Mr. Heath have appeared in the Journal of Electronic Commerce Research as well as book chapters in Contemporary Research In E-Marketing, Volume 1 and Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World. He also has numerous conference presentations at the major conferences within the Marketing discipline. His current research focuses on beauty and product design as well as consumptive responses to product proportionality.
Outside the classroom, Chip enjoys spending time with his family, playing music, watching live music, and learning taekwondo with his son. He is also a huge hockey fan.
Dr. Ausbra McFarland is Associate Professor of Construction Management. He joined the department in 2005. He earned his B.S. from Southern University and both his M.S. and Ph.D. in Civil Engineering with emphasis in Structures and Construction Materials from the University of Cincinnati. He has over 12 years of industry experience managing multi-discipline engineering design and construction projects for high-speed manufacturing capital expansion projects for a Fortune 100 company. He also has over 10 years of experience managing and designing structural and other engineering components for manufacturing facilities, research and development entities, and utility services companies.
Dr. David Raska is an Assistant Professor of Marketing at Northern Kentucky University where he teaches marketing principles and marketing research. He recently completed his dissertation on the effects of fluency-based marketing messages on self-indulgent consumption and was awarded a Ph.D. in Business Administration from Washington State University. David joined the Department of Marketing at NKU in Fall, 2009. Prior to that, he received an MS in Education from the Technical University of Liberec, Czech Republic, in 1999 and an MS in Management of Technology from the University of Alabama at Huntsville in 2003. His research on corporate social responsibility, brand advertising, and consumer behavior has been presented at national and international conferences and several of his research projects are currently under review or in preparation for submittal to marketing journals. In 2009, David was recognized as the Aspen Institute Research Fellow for the Beyond Grey Pinstripes research survey, an alternative ranking of business schools that spotlights innovative full-time MBA programs leading the way in the integration of issues concerning social and environmental stewardship into the curriculum.
David’s industry experience reflects his personal passion for outdoor sports and includes distribution, retailing, and brand management in the outdoor industry, particularly in East European markets. David continues to be an active consultant in the outdoor industry and is currently developing consultancy-based relationships with U.S. as well as European outdoor manufacturers interested in the integration of social impact management into their marketing practices.
Dr. Sean Foley is an alumnus of the NKU Construction program as well as an alumnus of the former Master of Science in Technology degree from NKU. He has more than 13 years of experience in the construction industry primarily in the civil project management/design area. Dr. Foley received his Ph.D. from Miami University of Ohio in Curriculum with emphases in higher education, leadership, and social foundations. His primary research today focuses on civic engagement and service-learning in construction education.
Dr. Levin is an Associate Professor of Marketing and Director of the Marketing Research Partnership Program, (MRP)2. He received his Ph.D. from the University of Kentucky and has been on the faculty at NKU since 2000. Dr. Levin has published articles in the Journal of Consumer Psychology, Journal of Consumer Behaviour, Quirk’s Marketing Research Review, the Journal of Current Research and Issues in Advertising and the International Journal of Sports Marketing and Sponsorship. He regularly presents his research at conferences such as the American Marketing Association and Association of Consumer Research, and is an active consultant for a variety of marketing research suppliers and client firms in the consumer packaged goods and sports and entertainment industries.
In 2001, Dr. Levin helped create the Marketing Research Partnership Program (MRP)2 at NKU with a mission of creating excitement for students interested in marketing research careers and networking with the vast array of top marketing research suppliers in the Greater Cincinnati region. Since the program’s beginnings, over sixty NKU students have been placed in jobs at partnering firms, and dozens of successful marketing researchers have delivered guest lectures on NKU’s campus. The program is regularly recognized as one of the university’s most unique and successful examples of public engagement.
Dr. Mittal holds a bachelor's degree in mechanical engineering from BITS, Pilani, India, an M.B.A. in marketing from IIMA, India, and a Ph.D. in marketing from the University of Pittsburgh. He has previously been on the faculty of SUNY, Buffalo and the University of Miami and a visiting professor at University of New South Wales, Sydney, Australia. Dr. Mittal's recent course offerings have included consumer/customer behavior, marketing communications, e-marketing, and services marketing, both in bachelor’s and MBA programs.
His research has focused on consumer perceptions and decision processes, measurement and modeling of consumer attitudes, brand loyalty and brand equity, and management of customer response to marketing programs. His research has been published in such prestigious journals as Journal of Marketing, Journal of Marketing Research, Journal of Retailing, etc. His 1993 paper in Journal of Marketing (“Here Is the Beef: Factors, Segments, and Determinants in Public Attitudes on Advertising”), coauthored with Richard Pollay, won “the best 5-year contribution” award in advertising from the American Marketing Association. His paper in the Journal of Services Marketing (“Why Do Customers Switch? The Dynamics of Satisfaction versus Loyalty”) won the best article award for the year 1998 from MCB University Press, U.K.
Dr. Mittal has authored four books: Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (2008, Open Mentis www.mycbbook.com), Customer Behavior: Consumer Behavior and Beyond (1999, Dryden Press), Customer Behavior: A Managerial Perspective (Thomson Learning, 2002), and Valuespace: Winning the battle for Market Leadership, an Executive Reader on Customer Value (McGraw Hill, 2001, www.myvaluespace.com).
Dr. Mittal has been Associate Editor of the Journal of Business Research (2000-2003), and now serves on the editorial board of that journal and of Psychology & Marketing.
Dr. Ihab Saad is Professor of Construction Management and an alumnus of the University of Kentucky in Lexington where he received his Ph.D. in 1996 from the department of Civil Engineering and Construction. He has over 25 years of experience in the construction industry primarily in the civil/construction project management area.
Dr. Saad received his Bachelor of Science and Master’s degrees in Civil Engineering from Cairo University in his native country Egypt in 1984, and 1993 respectively, in addition to a higher diploma in construction project management (equivalent to another M.Sc. from Ain Shams University in Cairo, Egypt). He has worked for a top 10 worldwide project management firm, and offered training in Egypt, Kuwait, Saudi Arabia, the United Arab Emirates, Qatar, in addition to the United States.
He has taught at his Alma Mater, the University of Kentucky, in addition to Bradley University in Peoria, Illinois, East Carolina University in Greenville, North Carolina, and most recently at the University of Cincinnati in Cincinnati, Ohio where he was voted “Faculty of the Year” by construction science students in June 2011.
His work experience includes roles as a field engineer, cost engineer, senior scheduler, and project manager. His research interests include project sustainability, innovative project delivery systems, multimedia applications in project documentation, and construction organizations’ behavior and lessons learned. He has published in peer reviewed journals and presented at national and international conferences.
Dr. Saad is a certified Project Management Professional (PMP) by the Project Management Institute (PMI) and a registered Professional Engineer in Egypt and Qatar. He has received university and national teaching awards and coached several 1st place winning teams in national and regional construction competitions.
Dr. Joe Cobbs joined the Sport Business Program in January, 2010; currently, he leads courses in Rivalry & Ritual in International Sport (SpB 200), Moneyball: the Economics of Sports (SpB 307), and Sports Business Strategy & Policy (SpB 480.). He completed his doctoral dissertation work in the Isenberg School of Management at the University of Massachusetts. He taught courses in sport law, sport marketing, and the capstone course in sport business policy at UMass, where he won the Graduate Student Teaching Award in 2008. Joe also worked with clients such as Major League Soccer (MLS) and the Dew Action Sports Tour as a research associate for the UMass Center for Spectator Sport Research. His research focusing on sport sponsorship alliances and rivalry in sports has been published in several marketing journals, including the Journal of Advertising Research (JAR), the Journal of Marketing Channels (JMC), and the Journal of Business & Industrial Marketing (JBIM). He has also presented his work at numerous conferences, such as the Academy of Marketing Science and the World Marketing Congress.
Prior to pursuing his Ph.D., Joe worked in a marketing capacity at several sports organizations, including General Sports & Entertainment, the ATP Masters Series - Cincinnati (now the Western & Southern Open), and Palace Sports & Entertainment (Detroit Pistons). Most recently, he was the Director of Marketing for Miami (OH) University Intercollegiate Athletics when Ben Roethlisberger was the RedHawks' quarterback.
Joe earned his Masters degree in 2000 from The Ohio State University, where he also served as a Graduate Marketing Associate in the Buckeyes' Intercollegiate Athletics Department. He is active in the Sport Marketing Association, the Alliance for Sports Business, and the American Marketing Association (AMA).
Jennifer Gardner has served as the Director of the Sports Business and Event Management Program at Northern Kentucky University since 2012. She is responsible for the oversight of the the operations of the undergraduate academic program and a also develops and manages business relationships with sport and entertainment organizations to establish volunteer, internship and job opportunities for students. Gardner also is the faculty advisor for the Sport Business Club at NKU. She came to NKU after 18 years of experience in both collegiate and professional athletics.
Before joining NKU, Gardner served as the joined Associate Athletic Director for the University of Cincinnati Athletics Department from 2006-2012. At UC, she served as a major gifts officer responsible for scholarships and capital initiatives in the UCATS Office, in which she successfully solicited and met fundraising goals for such projects as the Sheakley Athletics Center. Additionally, she coordinated all hospitality programs, VIP events, customer service initiatives, retention efforts and benefits for high end donors.
Prior to her arrival at UC, Gardner spent seven seasons with the Cincinnati Reds as the director of premium sales and service. During her tenure, she developed a Founders Suite Program in which six companies contributed more than $7 million in luxury suite revenue three years prior to the ballpark opening. She was instrumental in setting a new Major League Baseball record of selling out 61 luxury suites in 37 days and saw a 75 percent sales increase of diamond, scout and club seating areas in six month's time. Gardner oversaw the sales and service of 600 premium accounts representing significant revenue for the team, while spearheading renewal initiatives and incentive programs for suite and season ticket holders.
Gardner also had a three-year stint as the Cincinnati Bengals assistant director of premium seat sales. She was a member of the sales team responsible for meeting the sales goals of luxury suites and club seats in order to move forward in the construction of Paul Brown Stadium. Her other notable achievements included the development of hospitality programming and events for premium seat holders and execution of VIP experiences at the Bengals training camp site in Georgetown, Ky.
A 1993 graduate of the University of Dayton, Gardner began her career at The Kempton Group, a sport and event marketing firm in Cincinnati, as an account service manager. She worked primarily with the 1996 U.S. Open Golf Championship, including the development of the hospitality program for General Motors' Delphi Automotive Systems on behalf of their participation in the championship.
Gardner earned her bachelor of arts in communication with an emphasis in broadcasting and public relations from UD before going on to pursue her master of arts in communication with an emphasis in organizational communication from Miami University (OH) in 1994.
She and her husband, Brian, have two children; Chloe and Sydney.
Dr. Bridget Nichols is an Assistant Professor of Marketing and Sports Business at Northern Kentucky University where she currently teaches marketing principles and sport promotion tools. She recently earned her Ph.D. in Business Administration with a concentration in marketing and consumer behavior from the University of Tennessee, Knoxville. Taking a qualitative and quantitative approach, her dissertation research focused on understanding competitive consumer behavior and the effects of scarcity-based advertising appeals. Bridget joined NKU in August, 2010. Prior to coming to NKU, she earned her B.S. in marketing (2000) and M.B.A (2004) from the University of Tampa in Tampa, FL. During her time in Knoxville, she taught courses in the areas of products & services management, consumer behavior, strategic corporate management, principles of marketing and logistics, and integrated marketing communications, where she was awarded the Allen H. Keally graduate teaching award for teaching excellence. She was also selected as Consortium Fellow for the American Marketing Association’s Sheth Foundation Doctoral Consortium (2009), and was the recipient of the ESPN-COB scholarship award (2009-2010). Her research, focusing on social consumer phenomena, has been published in international marketing journals, and she has co-authored a chapter in The Handbook of Brand Relationships. Her work has been presented at leading national and international marketing conferences.
Prior to pursuing her Ph.D., Bridget was employed with Environmental Lighting Concepts (FL), RJ Reynolds Tobacco (FL/NC), and Creative Loafing Publishing (FL/GA) where she was responsible for multiple marketing activities including in media buying, advertising design and planning, market analysis, market research, sponsorship design and sales, and business development.
Bridget has a long history of involvement in sports including four years as an NCAA-Division II athlete (swimming), participating in multiple Olympic distance and sprint distance triathlons, and is an active member of United States Masters Swimming. She is also a volunteer for the Special Olympics (KY).
Eileen Weisenbach Keller joined the Northern Kentucky University faculty in 2006; currently she teaches Principles of Marketing and Marketing Strategy and has received both the Sandy Easton Outstanding Teaching Award (2010) and the Dean’s Citation for Outstanding Teaching (2011). Prior to NKU she received her Ph.D. from Kent State University, M.B.A. from the University of Chicago and B.S. from Indiana University.
Dr. Weisenbach Keller’s research interests are cross disciplinary and involve knowledge retention and transfer as it relates to college teaching and curriculum design, branding, especially of nonprofit organizations, competitive strategy and threat assessment in higher education, and understanding the effects of disruptive technologies. Her research, published in marketing, nonprofit and higher education journals, blends academic rigor with practical application to competitive situations.
Prior to joining the NKU faculty, Dr. Weisenbach Keller was on faculty at Kent State University, worked in sales, brand management and consulting with Mr. Coffee, Meldrum and Fewsmith Communications, ICI Americas, Inc., and The Goodyear Tire & Rubber Company among others.