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Bachelor of Science in Business Administration (B.S.B.A.)


Degree Overview


The sports and event management industries consist of multi-billion dollar businesses that continue to witness rapid growth. The need for business-minded professionals to manage and market events has spiked, creating increased demand for sport and event management professionals. From on-camera and behind the scenes needs, to content creation and branding, our bachelor's in sports business & event management is designed to bridge the gap between tradition and what's next. 



Degree Highlights


Complete projects with local sports or event management clients. Through our Field Application Student Training (FAST) projects, students work with actual clients to apply what they learned in the classroom to a real-world situation. Students will participate in research, survey design, data collection, and client presentations. This real-world experience gives students an edge when applying for internships and job opportunities. Clients include the Cincinnati Reds, Cincinnati Bengals, Florence Freedom, and more.

Get paired with a mentor in the sports or events industry. The Go Program (GAME ON!) is a professional development and mentorship program that links students with mentors in the sports and events industry, aiding in the development of life and career skills.

➤ Internship opportunities. Internship opportunities are very diverse and are continually being upgraded through the efforts of the department’s professional advisory boards, faculty, and the college’s business experience manager. Internship partners include the Reds, Bengals, Western & Southern Open, Flying Pig Marathon, and many others.

➤ Make the world your classroom. Study abroad in countries around the world, including Czech Republic, Ireland, Germany and England, while taking specialized business courses.

➤ More options. NKU's comprehensive curriculum makes it easy to double major or minor in another area of business, such as marketing, to compliment the knowledge gained through the sports business & event management major.


Career Opportunities

Those with Northern Kentucky University sports business & event management degrees are prepared for a variety of career and leadership opportunities in sports business and event management. Graduates can apply the knowledge and skills gained to a variety of settings including but not limited to corporate, non-profits, associations, exhibitions, sport, government, and entertainment. All students are strongly encouraged to discuss their career goals with sports business & event management faculty for guidance in searching for the perfect job.

Sports Business & Event Management Bachelor's Degree Jobs

➤ Event manager
➤ Media relations coordinator
➤ Sports marketer
➤ Sports attorney
➤ Ticket sales manager
➤ Event planner
➤ Venue manager
➤ Sponsorship coordinator
➤ Social media coordinator

Sports Business & Event Management Bachelor's Degree

4-year program

Program Availability

➤ On Campus
Available as a minor

Program Quick Links

➤ View Admission Requirements & Courses
➤ Department of Marketing, Sports Business & Event Management, and Construction Management
➤ Haile/US Bank College of Business


Contact the Department

Headshot of Aron Levin
Aron Levin 
Department Chair
(859) 572-6409
Headshot of Jenny Gardner
Jenny Gardner
Program Director
(859) 572-5906
Headshot of Teresa Huddleston
Teresa Huddleston
Academic Coordinator
(859) 572-6582

Alumni Spotlight

"I attended the networking event that was put on through one of the sports business classes in the spring of 2018. I honestly didn't want to go - I had gone to so many things like it, that I didn't see a reason. But, I went anyway. I woke up the next day to an email from Josh Anderson at the Florence Freedom wanting me to work for them. From there, I decided to become a full-time Freedom Intern for the summer after I graduated. I worked my butt off that summer as a Promotions and Social Media Manager. In August, I was hired as the Director of Public Relations and Promotions. I LOVE my job. I LOVE what I do. I cannot thank that networking event that I didn't even want to go to enough. Because of it, I have my dream job right out of college."
Hannah Siefert
Hannah Siefert, Director of Public Relations & Promotions, Florence Freedom