B.S.B.A. in Sports Business & Event Management


 All Sports Business & Event Management students complete business core classes, which will broaden their knowledge of the business aspects of the sports and event management industries. Additionally, students will be exposed to hands-on learning through courses such as “Sports Marketing and Events Research,” “Moneyball: Economics of Sports and Events,” and “Event Planning and Management.” A field internship is included within the program, providing students with practical work experience and real-world networking exposure to the sports business environment at the local, regional, national, or international level while under the guidance of a successful sports professional.

cq-text-component-placeholder
cq-text-component-placeholder

OUTSIDE THE CLASSROOM

All sports business and event management students complete a common sports business knowledge core that includes a field internship. This internship experience allows students to gain practical work experience and real-world networking exposure to the sports business environment at the local, regional, national or international level while under the guidance and supervision of a successful sports professional.

Department Contact Information

Teresa Huddleston
Academic Coordinator, 
Marketing, Sports Business & Construction Management
(859) 572-6582
huddlestot1@nku.edu
cq-text-component-placeholder
cq-text-component-placeholder

CAREER PATHS

Graduates in this major have a variety of career options such as:

  • Sports Marketing
  • Sports Promotions
  • Ticket Sales
  • Game Day Entertainment
  • Event Management
  • Media/Community Relations
  • Sponsorship Sales and Service
  • Sports Attorney
cq-text-component-placeholder
cq-text-component-placeholder