All Sports Business & Event Management students complete business core classes, which will broaden their knowledge of the business aspects of the sports and event management industries. Additionally, students will be exposed to hands-on learning through courses such as “Sports Marketing and Events Research,” “Moneyball: Economics of Sports and Events,” and “Event Planning and Management.” A field internship is included within the program, providing students with practical work experience and real-world networking exposure to the sports business environment at the local, regional, national, or international level while under the guidance of a successful sports professional.
All sports business and event management students complete a common sports business knowledge core that includes a field internship. This internship experience allows students to gain practical work experience and real-world networking exposure to the sports business environment at the local, regional, national or international level while under the guidance and supervision of a successful sports professional.
Graduates in this major have a variety of career options such as:
NKU has given me many opportunities over the years. I was fortunate enough to obtain an internship in the athletic department here on campus. Through this internship I developed a passion for working in college athletics. My dream job is to one day become a Collegiate Athletic Director. My plans post graduation is to either recieve a Graduate Position and pursue my MBA or recieve a full time position in Cleveland. My favorite memory here at NKU is probably working in the athletic department and getting to be courtside at all the basketball games
I attended the networking event that was put on through one of the sports business classes in the spring of 2018. I honestly didn’t want to go. I heard we got credit and thought I would pop in. I had gone to so many things like that that I didn’t see a reason. But, I went anyway. I talked to everyone at the event and got some business cards. I planned on emailing them the next day thanking them for their time and knowledge. I woke up the next day to an email. It was an email from Josh Anderson at the Florence Freedom. He had called Jenny that morning asking for my email address because he wanted me to work for them. I was shocked. I honestly do not even remember having a full conversation with him. From there, I decided to become a full time Freedom Intern for the summer after I graduated. I didn’t really like becoming another intern but knew if I wanted to work in sports, this is what I had to do. I worked my butt off over the summer as a Promotions and Social Media Manager. I was then hired on full time in August as the Director of Public Relations and Promotions. I LOVE my job. I LOVE what I do. I cannot thank that networking event that I didn’t even want to go to enough. Because of it, I have essentially my dream job right out of college. It can only get better from here
MISSION: To enrich and support the professional, academic, and personal experiences of undergraduate students in the major in order to assist them in the transition from academic to professional life.
PROGRAM DESCRIPTION: The NKU Sports Business & Event Management Program is proud to introduce the GO PROGRAM (GAME ON!) for undergraduate students. GO is a PROFESSIONAL DEVELOPMENT & mentorship program that links students with volunteer mentors in the sports and events industry to aid in the development of life and career skills.