DEGREE AWARDED: B.S.B.A. IN SPORTS BUSINESS & EVENT MANAGEMENT
The sports business and event management program offers students a unique opportunity to earn a business degree with a difference - a focus on the business of sport. Our program will prepare you for a variety of career and leadership opportunities in sports business. By taking such courses as Rivalry and Rituals: International Sport, Sports Marketing and Research, Moneyball: The Economics of Sport, Revenue Generation in Sports, and Sports Public Relations, you will be well prepared for what a competitive and exciting career in the sports industry.
All sports business and event management students complete a common sports business knowledge core that includes a field internship. This internship experience allows students to gain practical work experience and real-world networking exposure to the sports business environment at the local, regional, national or international level while under the guidance and supervision of a successful sports professional.
There is also an active student organization that provides outstanding professional networking opportunities at regular meetings and activities.
Marketing, Sports Business and Construction Management
Andrew Despotes: Working in the NBA
NKU is very important to me. I started to reach out early in my college days to other sports business professionals. It’s amazing how far an introduction email can go. I worked three jobs all on campus in college and even though I was a commuter, it felt like I lived at NKU. I attended a previous university that didn’t offer many part time jobs as a college student on campus. I am fortunate that NKU offered job flexibility and this institution really wanted to help students out during their collegiate tenure so they could succeed.
Job Positon: Account Executive, Season Ticket Sales with the Charlotte Hornets
Job Description: Find new business for the Hornets. Making outbound calls to reach a President/CEO of a company to discuss how they can benefit from using Hornets tickets. Prospecting is essential to generating new leads.
Something really cool about your job? Talk basketball and sports all day. Sports are an emotional connection that many want to talk about. Not many people can say that they get to work at a sports venue every day.
How did NKU help you? NKU is very important to me. I started to reach out early in my college days to other sports business professionals. It’s amazing how far an introduction email can go. I worked three jobs all on campus in college and even though I was a commuter, it felt like I lived at NKU. I attended a previous university that didn’t offer many part time jobs as a college student on campus. I am fortunate that NKU offered job flexibility and this institution really wanted to help students out during their collegiate tenure so they could succeed.
Favorite part about NKU? They moved to division one when I was a student there. I was so excited to hear the news! NKU was developing quickly and it was only a matter of time before taking the next step.
Any advice for current NKU Sports Business Students? The sports industry is such a high demand job that you have to find some trait that separates you from somebody else with a resume. Also, I would recommend wearing as many hats as possible. Any Sports Business student from the freshmen to junior college status, try finding an internship with a minor league baseball team that plays short season ball. Typically, these internships are only from early June to late August, you will gain tremendous experience and knowledge in a short time. The New York - Penn League is one division that’s a short season league.
"I love the variety of classes within the curriculum. I also love the amount of professional experience you can obtain from professors, internships, and by working on projects related to the business."
Major & Minor: My major is Sports Business. I have a double minor in Marketing and Business Administration.
Graduation Year: Decembert 2017
Hometown: Wilkes-Barre, Pennsylvania
What do you love about NKU sports business:
I love the variety of classes within the curriculum. I also love the amount of professional experience you can obtain from professors, internships, and by working on projects related to the business.
Favorite professor or class:
Each Sports Business professor has had a different invaluable impact in my learning experience. The professor that has made the biggest difference in my learning experience is Jenny Gardner. She has not only given me sound advice about working in sports, but also helped me gain valuable knowledge and experience through internships, volunteer opportunities, and networking events.
Hobbies, something unique about you:
I never thought I would enjoy recoding a survey, but Dr. Cobbs changed my mind about it in his capstone class. Recoding a survey my group conducted actually peaked my interest to learn more about it. But don’t tell him! Ha Ha!
Do you have an internship?
I am currently a Volunteers and Special Events Coordinator intern with the Western & Southern Tennis Open. This is my second-year interning for the tournament.
Advice for future NKU Sports Business students:
My advice for future Sports Business students would be to ask lots of questions, volunteer, step outside your comfort zone, get involved on campus, and dare to be different. Always remember that your professors are a valuable source of information!
My dream job would be to work in player relations or overseas helping American athletes get acquainted with their team and the local cultures.
Sports Business Club is the student organization for all Sports Business majors and any NKU student interested in the business of sport.