The sports and event management industries consist of multi-billion dollar businesses that continue to witness rapid growth. The need for business-minded professionals to manage and market events has spiked, creating increased demand for sport and event management professionals.

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Is a degree in Sports Business & Event Management for me?

The world of sports and events is vibrant, diverse, and fast-paced. Individuals in this field must be able to juggle multiple projects at the same time and be extremely detail-oriented.

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What will I learn as a Sports Business & Event Management major?

All Sports Business & Event Management students complete business core classes, which will broaden their knowledge of the business aspects of the sports and event management industries. Additionally, students will be exposed to hands-on learning through courses such as “Sports Marketing and Events Research,” “Moneyball: Economics of Sports and Events,” and “Event Planning and Management.” A field internship is included within the program, providing students with practical work experience and real-world networking exposure to the sports business environment at the local, regional, national, or international level. Internship partners include the Reds, Bengals, Western & Southern Open, Flying Pig Marathon, and many others.

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FAST Projects

Through our Field Application Student Training (FAST) projects, students work with local sports or event management business clients to apply what they learned in the classroom to a real-world situation. These projects focus on a challenge faced by an industry partner. Professionals from that organization work hand in hand with students to develop solutions to that challenge. Students will participate in research, survey design, data collection, and client presentations. This real-world experience gives students an edge when applying for internships and job opportunities. Clients include the Cincinnati Reds, Cincinnati Bengals, Florence Freedom, and more.

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Go Program (Game On!)

The NKU Sports Business & Event Management Program is proud to introduce the Go Program (GAME ON!) for undergraduate students. GAME ON! is a professional development and mentorship program that links students with mentors in the sports and events industry, aiding in the development of life and career skills. Contact Jenny Gardner to learn more!
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Job Outlook

  • According to the Bureau of Labor Statistics, employment of event planners and promoters is projected to grow 11 percent from 2016 to 2026, faster than the average for all occupations.
  • The Bureau of Labor Statistics predicts that job growth in sports management will grow faster than average for areas of the field through 2026 because of expansion due to multi-billion dollar profits from the sports industry.

Department Contact Information

Teresa Huddleston
Academic Coordinator, 
Marketing, Sports Business & Construction Management
(859) 572-6582
huddlestot1@nku.edu
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CAREER PATHS

Graduates in this major have a variety of career options such as:

  • Sports Marketing
  • Sports Promotions
  • Ticket Sales
  • Game Day Entertainment
  • Event Management
  • Media/Community Relations
  • Sponsorship Sales and Service
  • Sports Attorney