All Sports Business & Event Management students complete business core classes, which will broaden their knowledge of the business aspects of the sports and event management industries. Additionally, students will be exposed to hands-on learning through courses such as “Sports Marketing and Events Research,” “Moneyball: Economics of Sports and Events,” and “Event Planning and Management.” A field internship is included within the program, providing students with practical work experience and real-world networking exposure to the sports business environment at the local, regional, national, or international level while under the guidance of a successful sports professional.
All sports business and event management students complete a common sports business knowledge core that includes a field internship. This internship experience allows students to gain practical work experience and real-world networking exposure to the sports business environment at the local, regional, national or international level while under the guidance and supervision of a successful sports professional.
Graduates in this major have a variety of career options such as:
"My work throughout my time at NKU in the classroom and outside of it has certainly prepared me for strict deadlines in the real world."
"The Haile/US Bank College of Business gave me the opportunity to expand my horizons in and out of the classroom. My involvement in the sports industry as a college student contributed to where I am today. NKU is exactly who I want to represent in my career and I am extremely proud to call this school my alma mater!"