In today’s hyper-competitive global business environment, organizations must adopt a market oriented philosophy – where an organization considers the needs and wants of its customers in every decision that it makes. Marketers are the interface between organizations and their customers. A career in marketing, no matter which of the dozens of different career paths one chooses to follow, is at its heart a career in strategically creating and managing these relationships.
NKU is the only school regionally which offers an innovative program allowing students the ability to discover the market research industry firsthand. For over 15 years, MRPP has been giving students the skills and experience to become the next generation of marketing research professionals through hands-on learning with client research projects, networking events, and a mentor program.
A graduate in this major has a variety of career options such as: