B.S.B.A. in Marketing

Our program provides students with the analytical, financial, communication, technical competencies, and decision-making skills needed to succeed as a marketing professional. The required “Consumer Insights” course, introduces students to the role of research in marketing decision making through hands-on learning with client research projects. Additionally, with marketing being a diverse field to work in, the program offers a variety of electives to allow students to form their own specialization.


The Haile/US Bank College of Business Difference

  • Small classes that give you high mentorship opportunities from your professors
  • Ability to participate in internships with companies like P&G, Cincinnati Children’s Hospital, Fidelity Investments and more.
  • Client-based projects that teach both therory and practice
  • Study abroad in cities around the world including Prague, Czech Republic and Dublin, Ireland.
  • Access to the Executive Mentorship Program that allows you to connect with a seasoned professional who will provide individual guidances for your professional development

Department Contact Information

Teresa Huddleston
Academic Coordinator, 
Marketing, Sports Business & Construction Management

Interested in an Accelerated Online program?


Careers associated with a major in marketing include:

  • Advertising
  • Brand Management
  • Communications
  • Customer Relations
  • Digital and Social Media
  • Logistics
  • Marketing Manager
  • Product Management
  • Research
  • Sales