Individuals who pursue a major in Marketing need to be creative, self-motivated, detail oriented, and know how to be able to work well in a team environment. Additionally, in the fast-paced world of marketing, trends are constantly changing, making this a field for lifetime learners.
Our program provides students with the analytical, financial, communication, technical competencies and decision-making skills needed to succeed as a marketing professional. The required “Consumer Insights” course, introduces students to the role of research in marketing decision making through hands-on learning with client research projects. Additionally, with marketing being a diverse field to work in, the program offers a variety of electives to allow students to form their own specialization.
“The Haile/US Bank College of Business offers professional and personalized mentoring as part of the overall curriculum. By providing a collaborative mentoring environment that tackles real business challenges, students are exposed to the most current, diverse, every-day issues businesses face, and provides students with personalized guidance, connections, and knowledge.”
A graduate in this major has a variety of career options such as: