Our program provides students with the analytical, financial, communication, technical competencies, and decision-making skills needed to succeed as a marketing professional. The required “Consumer Insights” course, introduces students to the role of research in marketing decision making through hands-on learning with client research projects. Additionally, with marketing being a diverse field to work in, the program offers a variety of electives to allow students to form their own specialization.
Marketing, Sports Business & Construction Management
Careers associated with a major in marketing include: