Nku Consumer Behavior Customer Behavior Value Space

Honors and Rewards

Professional Positions

Associate Editor, Journal of Business Research (Buyer Behavior), 2001-2004.

Honors and Rewards

  • 1998 Best Article in Advertising Award by The AMA Advertising Special Interest Group: (a five year lagged award for all papers published on advertising in all AMA Journals over the preceding five years) for "Here is the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising in America," Journal of Marketing, 1993, 57(July), 99-114.
  • 1999 Award for Excellence, for Outstanding Paper, published in the Journal of Services Marketing, MCB Press, UK.

Research Grants

  • Marketing Science Institute, 1999-2000; Project: "A Study of How Businesses Create Value For Customers," Principal Investigator: Ban Mittal; Project Team Member: Jag Sheth. $15,000. Status: Completed.
  • National Science Foundation: Kentucky Office, 1996. "An Action Research Project for Mapping and Improving the Client Satisfaction In A Social Service/Human Service Agency." Project Site: The Brighton Center, Newport, Kentucky. June1996-May 1997. Project Team: Banwari Mittal (Project Director and Principal Investigator), William Lindasy, Matthew Shank, and Fred Beasley. $15,000. With matching NKU funding.
  • Marketing Science Institute, 1993. Project: "Consumers' Coupon Redemption Behavior." ($1500).



Copyright: 2006