Ph. D. (Marketing)
Graduate School of Business
University of Pittsburgh

Master of Business Administration
Indian Institute of Management, Ahmedabad, India

Bachelor of Engineering
Birla Institute of Technology & Science
Pilani, India.

Ph. D. Dissertation
Understanding the Bases and Effects of Involvement in the Consumer Choice Process. (Doctoral Dissertation, University of Pittsburgh). Ann Arbor, MI: University Microfilms International.