Teaching Interests

• Marketing Management
• Marketing Strategy
• Services Marketing
• Consumer Behavior
• Advertising & Promotion
• Entrepreneurship
• E-Commerce
• Relationship Marketing
• Business-to-Business Marketing

Research Interests

• Brand-and ad-attitude relationship
• Services marketing
• Relationship marketing
• Measurement of Service Quality and Customer Satisfaction
• Attitude Models
• Consumer Involvement and Decision-Making
• Customer Value and Business Strategy
• Entrepreneurship
• E-Commerce
• Business-to-Business Marketing
• Models of Innovation in Organizations