Nku Consumer Behavior Customer Behavior Value Space



        See Powerpoint: www.nku.edu/~mittal/Consumer_Trends_2008_apresentacao_banwari_mittal.pdf  

(here you can also download Podcast (60 minutes) and Video (Excerpts Duration: 30 minutes, coming soon) 

[IT will make it easy for you to follow if you have Powerpoint side by side. Thanks]


More Pics (If): Pictures: http://www.ipam.pt/ct08/pos_evento/intervencoes.htm



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  • American Society for Quality (ASQ), Cincinnati Chapter, Customer Value framework fro Quality Assurance Managers, 2007.
  • Thammasat University, Bangkok, December 2004, Valuespace: Road to Marketing Profitability
  • Hong Kong Management Association, Kowloon, Hong Kong, June 2004, Valuespace: Management Guide for Creating Customer Value
  • Australian Management Institute, Melbourne, May 2004, Quest for Value: The New Customer Mindset:
  • Australian Management Institute, Sydney, April 2004, Valuespace: Where Customers and Marketers Win Together
  • American Marketing Association, Brand Equity: What It Is and How To Do IT Right, 2001. 
  • "If Aristotle Ran General Motors...," The Academy of Marketing Science, San Diego, 2001.

  • Mittal, Banwari (1999), "Familiarity, Leisure, Role Overload, Communication, and Opportunism: Uses and Misuses of the Internet," Academy of Marketing Science, 1999.

  • "Distribution As Service: Excellence through Design and Communication," Jacque Charles Center, Lyon, France, December 1997.
  • "Trust and Relationship Quality: A Conceptual Excursion," Center for Relationship Marketing, Emory University, 1996.
  • "A Study of the Concept of Affective Choice Mode for Consumer Decisions," Association for Consumer Research, 1994.
  • "Testing Consumer Behavior Theories" Association for Consumer Research, 1993.

  • "A Parsimonious Version of the Personal Involvement Inventory," Academy of Marketing Science, 1992.
  • "Advertising of Services: Misguided Application of Academic Wisdom," Frontiers In Services Marketing" Conference at the Owen School, Vanderbilt University, Nashville. October, 1996.
  • "Understanding Customer Loyalty: When Customer Satisfaction Is Not Enough," Frontiers In Services Marketing" Conference at the Owen School, Nashville. October, 1995.
  • "Psychological Factors For Organ Donation," Academy of Health/ACR Annual Conference, 1984.
  • Chair/Organizer, Special Session on "The Conceptual Bases of Advertising Strategy Planning," with Brian Ratchford (SUNY, Buffalo), Rudy Golyn (Creative Director, Ogilvy & Mather, New York), and Larry Percy (Lintas: U.S.A.), at the Annual Conference of the American Academy of Advertising, Orlando, April 1990.
  • Academy of Marketing Science Conferences (1994, 1995, 1996, 1997).
  • On Relationship Marketing,  Relationship Marketing Conference, Atlanta, 1996.


Copyright: 2006