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See MY New New Consumer Behavior Book

 

PUBLICATIONS

Some musings on  Brand Building: From Workhorse to Icon

Professional-Book (for executive reading)

Textbooks

  • Consumer Behavior: Human Pursuit of Happiness in the World of Goods, 2016, 4e, Open Mentis Publishers, coauthored with Jill Avery, Robert Kozinets, Priya Raghubir, and Arch Woodside. Hardcover, 4 color, 652 pages (also in e-book version). Visit. www.mycbbook.com
  • Consumer Behavior: Human Pursuit of Happiness in the World of Goods, 2013, 3e, Open Mentis Publishers, coauthored with Jill Avery, Robert Kozinets, Priya Raghubir, and Arch Woodside. Hardcover, 4 color, 652 pages (also in e-book version). Visit. www.mycbbook.com
  • Consumer Behavior: Human Pursuit of Happiness in the World of Goods, 2010, Open Mentis Publishers, coauthored with Jill Avery, Sharon Beatty, Morris Holbrook, Robert Kozinets, Priya Raghubir, and Arch Woodside. Hardcover, 4 color, 752 pages.
  • Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace, Banwari Mittal with Morris Holbrook, Sharon Beatty, Priya Raghubir, and Arch Woodside, (Jan 2007, Open Mentis Publishing Co., 796 pages, hardcover, 4 color)
  • Customer Behavior: A Managerial Perspective, Jagdish N. Sheth and Banwari Mittal, Thomson Learning, 2004. (480 pages)
  • Jagdish N. Sheth, Banwari Mittal, and Bruce I. Newman, Customer Behavior: Consumer Behavior and Beyond, Dryden Press, 850 pages, 1999.

Journals

o   Mittal, B. (2016), “Retrospective: why do customers switch? The dynamics of satisfaction versus loyalty,” Journal of Services Marketing, 30(6), 569-575.

o   Mittal, B. (2016), “The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice,” Journal of Consumer and Retailing Services, 31, 361-370.

o   Mittal, B. (2016), “Psychology of Consumer Shoppers,” Journal of Consumer Marketing, 33(1), 20-31.

o   Mittal, B. (2015), “Self-concept clarity: Exploring its role in consumer behaviors,” Journal of Economic Psychology, 46, 98-110.

o   Mittal, B. (2012), “Untangling the Psychology of Spillover Failure in Tourist Behaviors of Environmental Consumers,” Asian Tourism Management, 2(2), 31-41.

o   Millan, E., and Mittal, B. (2010), “Advertising’s New Audiences: Consumer Response in the New Free Market Economies of Eastern Europe” Journal of Advertising, 39(3), 81-98.

o   Mittal, B., and Stafford, M. R. (2010), “Consuming as a Family: Modes of Intergenerational Influences on Young Adults,” Journal of Consumer Behaviour, 9(4, July-Aug), 239-257.

o   Mittal, B. (2008), “Culture's Consequences for Marketers: The Lessons of Management Research,” Int. Journal of Global Business & Economics, 2(1), 165-167.

o   Mittal, B. (2006), “I, Me, and Mine: How Products Becomes Our Extended Selves,” Journal of Consumer Behaviour, Vol. 5, Issue 6, 2006, 550 – 562.

o   Mittal, B. (2005), “Next Stop: Unravel--The Tangled Web of E-Consumer Research,” Marketing Theory, 5(1),125-135.

o   Mittal, B. (2004), “Lack of Attribute Searchability: Some Thoughts,” Psychology and Marketing, 21(6), 443-463.

o   Shapiro, J., Romano, N., and Mittal, B. (2003), “Emergent Internet Applications for Relationship Marketing,” J. of Relationship Marketing, 2(3/4), 85-108.

o   Mittal, B. (2002), “Service Communications: From Mindless Tangibalization to Meaningful Messages,” Journal of Services Marketing, 16(5), 424-431.

o   Mittal, B., and Baker, J. (2002), “Advertising Strategies for Hospitality Services,” Cornell Hotel and Restaurant Administration Quarterly, 43(2), 51-63.

o   Mittal, B., and Lassar, W. (2000), “Sexual Liberalism as a Determinant of Consumer Response in Sex in Advertising,” Journal of Business Psychology, 15(1), 111-127.

o   Mittal, B. (1999), "The Advertising of Services: Meeting the Challenge of Intangibility," Journal of Services Research, Vol. 2, No. 1, 98-116.

o   Mittal, B. (1999), "Determinants of Vendor-Patronage in Business Service Markets: An Integrated Model," Journal of Business-to-Business Marketing, Vol. 6, No. 4, 1-32.

o   Mittal, B., and Baker, J. (1998), "The Services Marketing System and Customer Psychology," Psychology & Marketing, Guest Editorial, Vol. 15(8): 727-733.

o   Mittal, B., and Lassar, W. (1998), "Why Do Customers Switch? The Dynamics of Satisfaction and Loyalty," Journal of Services Marketing, 12(3), 177-194.

o   Sheth, J. N., and Mittal, B. (1997) "The Health of the Healthcare Industry: A Report Card from American Consumers," Marketing Health Services, Winter, 28-35.

o   Sheth, J. N., and Mittal, B. (1996) "A Framework for Managing Customer Expectations," Journal of Market-Focused Management, 1(2), 137-158.

o   Mittal, B., and Lassar, W. (1996), "The Role of Personalization in Service Encounters," Journal of Retailing, 72(1), 95-109.

o   Mittal, B. (1995), "A Comparison of Four Recent Measures of Consumer Involvement," Psychology and Marketing, 12(7), 663-682.

o   Lassar, W., Mittal, B., and Sharma, A. (1995), "Measuring Customer Based Brand Equity," Journal of Consumer Marketing, 12(4), 11-19.

o   Mittal, B. (1994), "An Integrated Framework of Relating Diverse Consumer Characteristics with Supermarket Coupon Redemption," Journal of Marketing Research, Nov., 533-544.

o   Mittal, B. (1994), "Public Assessment of TV Advertising: Faint Praise and Harsh Criticism" Journal of Advertising Research, Jan.-Feb., Vol. 34 (1), 35-53.

o   Pollay, R. W., and Mittal, B. (1993), "Here is the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising in America," Journal of Marketing, 57(July), 99-114.

o   Mittal, B. (1990), "The Relative Roles of Brand Beliefs in Explaining Brand Attitudes: A Second Look," Journal of Marketing Research, (May), 209-219.

o   Mittal, B., and Lee, M.S. (1989), "A Causal Model of Consumer Involvement," Journal of Economic Psychology, 10, 363-389.

o   Mittal, B. (1989), "Measuring Purchase-Decision Involvement," Psychology & Marketing, 6, 147-162.

o   Mittal, B. (1988), "The Role of Affective Choice Mode in the Consumer Purchase of Expressive Products," Journal of Economic Psychology, 9, 499-524.

o   Mittal, B. (1988), "Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap," Journal of Applied Social Psychology, 18, 12, 993-1016.

o   Mittal, B., and Balasubramanian, S. (1987), "Testing the Dimensionality of the Self-Consciousness Scales," Journal of Personality Assessment, 51 (1), 53-68.

 

 

 CONFERENCE PROCEEDINGS.
  • Mittal, Banwari and Reshma Shah (1994), "A Conceptual Model of Intergenerational Influence in Consumer Behavior," Advances in Consumer Research, D. McKinis and M. Brooks (eds.), Association for Consumer Research, Vol. 23.
    • Mittal, Banwari (1996), "Trust and Relationship Quality: A Conceptual Excursion," in A. Parvatiyar and J. Sheth (eds.) The Contemporary Knowledge of Relationship Marketing," Atlanta, GA: Emory University, Center for Relationship Marketing, p. 230-240.
    • Mittal, Banwari (1994), "A Study of the Concept of Affective Choice Mode for Consumer Decisions," Advances in Consumer Research, Chris T. Allen and Deborah Roedder-John (eds.), Association for Consumer Research, Vol. 21, 253-263.
    • Mittal, Banwari (1993), "Testing Consumer Behavior Theories: LISREL Is Not a Panacea," Advances in Consumer Research, M. Rothschild (ed.), Association for Consume Research, Vol. 20, 409-414.
    • Mittal, Banwari (1992), "A Parsimonious Version of the Personal Involvement Inventory," Proceedings of the Academy of Marketing Science, Victoria L. Crittenden (ed.), Chestnut Hill, MA: Academy of Marketing Science, XV, 508-512.
    • Mittal, Banwari and Matthew D. Shank (1992), "Explaining Physical Exercise Behavior by Its Cognitive Antecedents," Proceedings of the Academy of Marketing Science Conference: Developments in Marketing Science, Victoria L. Crittenden (ed.), Chestnut Hill, MA: Academy of Marketing Science, XV, 513-517.
    • Mittal, Banwari and Muyng Soo Lee (1991), "The Extended Consumer Involvement Profiles: The Concept and Its Illustration," Proceedings of the Academy of Marketing Science Conference, 46-50.
    • Mittal, Banwari (1989), "Must Consumer Involvement Always Imply More Information Search?" Advances in Consumer Research, Thomas K.Srull (ed.), Vol. XVI, 167-172.
    • Mittal, Banwari (1989), "A Theoretical Analysis of Two Recent Measures of Involvement," Advances in Consumer Research, (ed.) Thomas K. Srull, Vol. XVI, 697-702.
    • Mittal, Banwari (1988), "Effects of Viewing a Product in Good/Bad Music Conditions: Extending the Classical Conditioning Research in Marketing," Proceedings of the Academy of Marketing Science Conference, Montreal, 77-81.
    • Mittal, Banwari and M. S. Lee (1988), "Separating Brand Choice Involvement from Product Involvement Via Consumer Involvement Profiles," Advances in Consumer Research, M. J. Houston (ed.), Vol. 15, 43-49.
    • Mittal, Banwari (1987), "A Framework for Relating Consumer Involvement To Lateral Brain Functioning," Advances in Consumer Research, P., Anderson & M. Wallendorf (eds.), Vol. 11, 41-45.
    • Mittal, Banwari (1983), "Consumers' Cognitive Journey through the Product Forest," Advances in Consumer Research, A. Tybout & R. Bagozzi (ed.), Vol. 10, 464-468.
    • Mittal, Banwari and Walfried Lassar (1996), "The Bauer-Greyser Inventory of Advertising Beliefs: A Reanalysis," The Academy of Marketing Science Proceedings, 231-238.

Trade Magazines

    • Mittal, Banwari, Brian Ratchford, and Paul Prabhakar, "Functional and Expressive Attributes as Determinants of Brand Attitude," Research in Marketing, J.N. Sheth (ed.), Greenwich, CT: JAI Press, 1990.
    • Park, C. W., and Banwari Mittal, "A Theory of Involvement in Consumer Behavior: Problems and Issues," in J.N. Sheth (ed.), Research in Consumer Behavior, Vol. 1, Greenwich, CT: JAI Press, 1985.
    • Mittal, Banwari, "Bridging the gap Between Our Knowledge of 'Who' Uses Coupons and 'Why' Coupons Get Used," Marketing Science Institute, Report Number 94-112, August 1994.
    • Mittal, Banwari, "The FCB Think-Feel Advertising Grid," Cinciama, Spring, 1989, 26-27.
Copyright: 2013