Nku Consumer Behavior Customer Behavior Value Space

 

 

PUBLICATIONS

Professional-Book (for executive reading)

  • Mittal, Banwari, (and Jagdish N. Sheth), ValueSpace: Winning the Battle for Market Leadership: Lessons From The World's Most Admired Companies, McGraw Hill, Business Book Division, 2001 (280 pages). (www.myvaluespace..com)

Textbooks

  • Banwari Mittal with Morris Holbrook, Sharon Beatty, Priya Raghubir, and Arch Woodside, Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace, in Press. (Jan 2007, Open Mentis Publishing Co., 796 pages, hardcover, 4 color)
  • Jagdish N. Sheth and Banwari Mittal, Customer Behavior: A Managerial Perspective, Thomson Learning, 2004. (480 pages)
  • Jagdish N. Sheth, Banwari Mittal, and Bruce I. Newman, Customer Behavior: Consumer Behavior and Beyond, Dryden Press, 850 pages, 1999.

Journals

  • Banwari Mittal, “I, Me, and Mine: How Products Becomes Our Extended Selves,” Journal of Consumer Behaviour, Vol. 5, Issue 6, 2006, 550 – 562. .

  • Banwari Mittal, ‘Book Review: The Culturally Customized Web Site’ (Nitish Singh and Arun Pereira, Elsevier, 2004.), The Multinational Business Review, Vol. 13(1), Spring 2005, 97-101.

  • Banwari Mittal, “Next Stop: Unravel—The Tangled web of e-Consumer Research,” Marketing Theory, March 2005, Volume 5, Number 1, p. 125-135.

  • Banwari Mittal, “Lack of Attribute Searchability: Some Thoughts.” Psychology and Marketing. June 2004. Vol. 21 Issue 6, p443-463.

  • Jon M. Shapiro, Nicholas C. Romano, and Banwari Mittal, “Emergent Internet Technology Applications for Relationship Marketing: A Customer-Centered View,” Journal of Relationship Marketing,  Volume 2, Number 3/4, 2003, 85-108.

  • Banwari Mittal and Julie Baker, "Advertising Strategies for Hospitality Services," Cornell Hotel and Restaurant Administration Quarterly, Volume 43, No. 2, April 2002, p. 51-63.

  •  Mittal, Banwari, “Service Communications: From Mindless Tangibalization to Meaningful Messages,” Journal of Services Marketing, Volume 16, Number 5, 2002, p.424-431.

  • Mittal, Banwari, and Walfried Lassar (2000), "Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising," Journal of Business and Psychology, Vol. 15, No. 1 (Fall), 111-127.

  • Mittal, Banwari (1999), "The Advertising of Services: Meeting the Challenge of Intangibility," Journal of Services Research, Vol. 2, No. 1, 98-116.

  • Mittal, Banwari (1999), "Determinants of Vendor-Patronage in Business Service Markets: An Integrated Model," Journal of Business-to-Business Marketing, Vol. 6, No. 4, 1-32.

  • Mittal, Banwari, and Julie Baker (1998), "The Services Marketing System and Customer Psychology," Psychology & Marketing, Guest Editorial, Vol. 15(8): 727-733.

  • Mittal, Banwari, and Walfried Lassar, "Why Do Customers Switch? The Dynamics of Satisfaction and Loyalty," Journal of Services Marketing, 12(3), 1998, 177-194.

  • Sheth, Jagdish N., and Banwari Mittal, "The Health of the Healthcare Industry: A Report Card from American Consumers," Marketing Health Services, Winter 1997, 28-35.

  • Sheth, Jagdish N., and Banwari Mittal, "A Framework for Managing Customer Expectations," Journal of Market-Focused Management, 1(2), 1996, 137-158.

  • Sheth, Jagdish N. and Banwari Mittal (1996), "Securing Customer Loyalty," GAMA News Journal, May-June, p. 4-7.

  • Mittal, Banwari, and Walfried Lassar, "The Role of Personalization in Service Encounters," Journal of Retailing, 72(1), 1996, 95-109.

  • Mittal, Banwari, "A Comparison of Four Recent Measures of Consumer Involvement," Psychology and Marketing, 12(7), 1995, 663-682.

  • Lassar, Walfried, Banwari Mittal, and Arun Sharma, "Measuring Customer Based Brand Equity," Journal of Consumer Marketing, 12(4) 1995, 11-19.

  • Mittal, Banwari, "An Integrated Framework of Relating Diverse Consumer Characteristics with Supermarket Coupon Redemption," Journal of marketing Research, 1994, November, 533-544.

  • Mittal, Banwari, "Public Assessment of TV Advertising: Faint Praise and Harsh Criticism" Journal of Advertising Research., 1994, January-February, Vol. 34 (1), 35-53.

  • Polay, Richard W., and Banwari Mittal, "Here is the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising in America," Journal of Marketing, 1993, 57(July), 99-114.

  • Mittal. B."The Relative Roles of Attitude-Toward-The-Advertisement and Brand Beliefs in Explaining Brand Attitudes: A Second Look," Journal of Marketing Research, 1990 (May), 209-219.

  • Mittal, Banwari, and Myung S. Lee, "A Causal Model of Consumer Involvement," Journal of Economic Psychology, 1989, 10, 363-389.

  • Mittal, Banwari, "Measuring Purchase-Decision Involvement," Psychology & Marketing, 1989, 6, 147-162. (Also excerpted in Handbook of Scales in consumer Research, by Bearden et al, 1992.)

  • Mittal, Banwari, "The Role of Affective Choice Mode in the Consumer Purchase of Expressive Products," Journal of Economic Psychology, 1988, 9, 499-524.

  • Mittal, Banwari "Achieving Higher Seat Belt Usage: The Role of habit in Bridging the Attitude-Behavior Gap," Journal of Applied Social Psychology, 1988, 18, 12, pp. 993-1016.

  • Mittal, Banwari, and Siva Balasubramanian, "Testing the Dimensionality of the Self-Consciousness Scales," Journal of Personality Assessment, 1987, 51 (1), 53-68.

  • Mittal, Banwari, Brian Ratchford, and Paul Prabhakar, "Functional and Expressive Attributes as Determinants of Brand Attitude," Research in Marketing, J.N. Sheth (ed.), Greenwich, CT: JAI Press, 1990.

  • Park, C. W., and Banwari Mittal, "A Theory of Involvement in Consumer Behavior: Problems and Issues," in J.N. Sheth (ed.), Research in Consumer Behavior, Vol. 1, Greenwich, CT: JAI Press, 1985.

Conference Proceedings

  • Mittal, Banwari (1999), "Familiarity, Leisure, Role Overload, Communication, and Opportunism: Uses and Misuses of the Internet," Proceedings of the Academy of Marketing Science.

  • "Distribution As Service: Excellence through Design and Communication," Jacque Charles Center, Lyon, France, December 1997.

  • Mittal, Banwari and Reshma Shah (1994), "A Conceptual Model of Intergenerational Influence in Consumer Behavior," Advances in Consumer Research, D. McKinis and M. Brooks (eds.), Association for Consumer Research, Vol. 23.

  • Mittal, Banwari (1996), "Trust and Relationship Quality: A Conceptual Excursion," in A. Parvatiyar and J. Sheth (eds.) The Contemporary Knowledge of Relationship Marketing," Atlanta, GA: Emory University, Center for Relationship Marketing, p. 230-240.

  • Mittal, Banwari (1994), "A Study of the Concept of Affective Choice Mode for Consumer Decisions," Advances in Consumer Research, Chris T. Allen and Deborah Roedder-John (eds.), Association for Consumer Research, Vol. 21, 253-263.

  • Mittal, Banwari (1993), "Testing Consumer Behavior Theories: LISREL Is Not a Panacea," Advances in Consumer Research, M. Rothschild (ed.), Association for Consume Research, Vol. 20, 409-414.

  • Mittal, Banwari (1992), "A Parsimonious Version of the Personal Involvement Inventory," Proceedings of the Academy of Marketing Science, Victoria L. Crittenden (ed.), Chestnut Hill, MA: Academy of Marketing Science, XV, 508-512.

  • Mittal, Banwari and Matthew D. Shank (1992), "Explaining Physical Exercise Behavior by Its Cognitive Antecedents," Proceedings of the Academy of Marketing Science Conference: Developments in Marketing Science, Victoria L. Crittenden (ed.), Chestnut Hill, MA: Academy of Marketing Science, XV, 513-517.

  • Mittal, Banwari and Muyng Soo Lee (1991), "The Extended Consumer Involvement Profiles: The Concept and Its Illustration," Proceedings of the Academy of Marketing Science Conference, 46-50.

  • Mittal, Banwari (1989), "Must Consumer Involvement Always Imply More Information Search?" Advances in Consumer Research, Thomas K.Srull (ed.), Vol. XVI, 167-172.

  • Mittal, Banwari (1989), "A Theoretical Analysis of Two Recent Measures of Involvement," Advances in Consumer Research, (ed.) Thomas K. Srull, Vol. XVI, 697-702.

  • Mittal, Banwari (1988), "Effects of Viewing a Product in Good/Bad Music Conditions: Extending the Classical Conditioning Research in Marketing," Proceedings of the Academy of Marketing Science Conference, Montreal, 77-81.

  • Mittal, Banwari and M. S. Lee (1988), "Separating Brand Choice Involvement from Product Involvement Via Consumer Involvement Profiles," Advances in Consumer Research, M. J. Houston (ed.), Vol. 15, 43-49.

  • Mittal, Banwari (1987), "A Framework for Relating Consumer Involvement To Lateral Brain Functioning," Advances in Consumer Research, P., Anderson & M. Wallendorf (eds.), Vol. 11, 41-45.

  • Mittal, Banwari (1983), "Consumers' Cognitive Journey through the Product Forest," Advances in Consumer Research, A. Tybout & R. Bagozzi (ed.), Vol. 10, 464-468.

  • Mittal, Banwari and Walfried Lassar (1996), "The Bauer-Greyser Inventory of Advertising Beliefs: A Reanalysis," The Academy of Marketing Science Proceedings, 231-238.

Institutional Reports

  • Mittal, Banwari, "Bridging the gap Between Our Knowledge of 'Who' Uses Coupons and 'Why' Coupons Get Used," Marketing Science Institute, Report Number 94-112, August 1994.

Trade Magazine

  • Mittal, Banwari, "The FCB Think-Feel Advertising Grid," Cinciama, Spring, 1989, 26-27.

 
Copyright: 2006