From: PR Class
To: Practicing
Public Relations

 
"PR Class" was my name for this site when I taught public relations at Northern Kentucky University (NKU).
 
Now that I've retired from teaching, I've renamed and refocused the site to better serve public relations professionals as well as students. In addition to being a work-a-day reference, it's a helpful study aid when preparing for IABC or PRSA accreditation or certification exams. New articles and/or updates are usually posted at 6-8 week intervals.

-- Michael Turney, Ph.D., ABC      
 

Current site users

 

I'm not sure why this site is still here.

Over a year ago, the university said "personal faculty websites" like this would no longer be supported on university servers and would be taken down. So, I stopped updating it, registered a new domain name, and then copied and moved the files to a private hosting service.

Much to my surprise, the original site, which you are now visiting, is still on the university's servers, although it hasn't been updated and could permanently go down at any time. I suggest that you make note of my new site name and URL and use it for your public relations reading.

You'll find the new site at:
www.PracticingPublicRelations.com

 

Review your crisis communication plans during spring cleaning.

If your organization has a crisis communication plan the PR staff uses when "shit happens," congratulations! That's a huge step toward being prepared for an emergency. But, is it current? -- When was it reviewed and updated? Is everyone with an assigned role in the plan still in the position they held when it was written? Is their contact information up-to-date? And, does the organization still operate the same way?

Regrettably, many organizations that prepare a crisis plan simply place it on a shelf and leave it there until it's needed. That's when they realize people have moved on, responsibilities have shifted, contact info has changed, and new technologies and new systems are in place. What was a perfect plan a few years ago, is now worse than useless; trying to follow it could waste time and generate frustration when people the plan identifies as critical players are nowhere to be found and can't be reached.

To avoid such a disaster, smart and successful practitioners periodically review and update crisis plans. The frequency will vary depending on the type of organization and the environment in which it operates. For some, monthly works well. Others do it quarterly or biannually. But, the absolute minimum should be annually.

If you opt for annual reviews, I urge you to do them in the spring. Not just to tie into spring cleaning, but so you can consider the latest Annual Crisis Report from the Institute for Crisis Management while you're reviewing your plan. This report, normally released in April, summarizes the previous year's crises around the globe and offers insights into new threats that might be headed your way.

Read more about crisis communication.     

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