Kimberly Scranage named VP for Enrollment and Degree Management

For immediate release…
Tuesday – Aug. 19, 2014

Geoffrey S. Mearns, president of Northern Kentucky University, announced today that Kimberly C. Scranage has been named vice president for enrollment and degree management. Ms. Scranage currently serves as vice president for enrollment management at Kutztown (Pa.) University.

Ms. Scranage, who will begin on Oct. 13, will report to Sue Ott Rowlands, NKU’s provost and executive vice president for academic affairs.

“We look forward to having Kim lead our enrollment and retention efforts,” said Ms. Ott Rowlands. “She brings the expertise and leadership to develop an integrated approach to our admissions, financial aid, registrar, and retention efforts.”

As vice president, Ms. Scranage will bring direction and support to NKU’s enrollment management group, leading efforts to establish priorities and set an ambitious course for the university’s traditional, non-traditional, and international enrollment, as well as retention. She will also help create an innovative student financial aid program that remains fiscally responsible while meeting the needs of current and future students. She will lead a division of about 65 full-time professional staff within the offices of undergraduate admissions, student financial assistance, office of the registrar, and a new office for campus-wide retention efforts.

“This is an exciting time to join Northern Kentucky University,” Ms. Scranage said. “Under the leadership of President Mearns and Provost Ott Rowlands, and guided by a strong and focused strategic plan, the university has a strong enrollment outlook. NKU has an outstanding reputation, and more top students are making it their college of choice every year.”

Mr. Mearns said Ms. Scranage understands the art and science of enrollment and degree management. “Kim will be able to analyze all of the data we have available to develop a clear picture of enrollment and retention decision-making processes,” Mr. Mearns said. “As she said during her visit to campus last week, the data tells a story and Kim will help us to be better understand that story.”

Ms. Scranage has served as vice president for enrollment management at Kutztown University since October of last year. She leads a suite of well-planned, analytically supported, integrated, and continuously evaluated enrollment initiatives, working closely with students from the pre-inquiry stage to graduation and post-graduation plans with the goal of improving enrollments and creating a strong enrollment future for the university. During her tenure at Kutztown, new-freshmen enrollment increased more than 26 percent. She also helped develop an innovative comprehensive financial aid leveraging model.

Prior to Kutztown, Ms. Scranage spent nine years at Shepherd University in West Virginia, first as director of admissions and then as vice president for enrollment management. There, she oversaw admissions, financial aid, marketing, registrar, and student success and was responsible for a $152 million operating budget and a $2.7 million institutional scholarship portfolio. Enrollment increased by 25 percent during her tenure. She served in various roles at the University of Charleston prior to her tenure at Kutztown, culminating in her role as director of admissions and records.

Ms. Scranage earned a M.S. in Strategic Leadership with a focus on implementing outcomes-based education from Mountain State University and a B.A. in Psychology from West Virginia State University.

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