NKU alumnus offers helping hand to area babies through Cradle Cincinnati initiative

For immediate release…
Tuesday – Dec. 17, 2013

HIGHLAND HEIGHTS, Ky. - Graduates of the Northern Kentucky University Masters of Public Administration program are known for making great contributions to communities all across the globe. Ryan Adcock is no exception, recently founding a new nonprofit, Cradle Cincinnati.

Launched in June 2013, the partnership brings together leaders from all of the birth hospitals in Hamilton County along with additional civic and health leaders to reduce the area’s high infant mortality rate. Their vision is that every baby born in Hamilton County will live to see his or her first birthday.

Adcock graduated from the NKU MPA program in 2006. He went on to serve as director of legislative affairs for Mayor Mark Mallory before leaving to start Cradle Cincinnati this year.

“The NKU MPA program is the foundation for my entire career,” Ryan said. “My course of study prepared me well to make an impact in the mayor’s office and now as I launch a non-profit. Starting a new program from scratch requires me to wear a different hat nearly every hour. I routinely lean into what I learned at NKU to help me succeed.”

Local health and civic leaders gathered at the United Way in October to announce the “Safe Sleep for Babies” campaign, led by Cradle Cincinnati.

The campaign centers around the ABCs of sleep for infants: every baby should always sleep Alone on his or her Back in a Crib. The campaign includes various items to help new parents and caregivers focus on safety, such as onesies that share the simple reminder of “this way up” and “Sleep Baby, Safe and Snug” board books designed to remind parents of the message of safe sleep as they read to their babies at night. Large floor decals and other posters were also placed in Kroger baby food and diaper aisles, and an instagram campaign, #SafeSleepABCs, was also launched.

Any community members interested in providing help to Cradle Cincinnati by spreading the word about maternal health are encouraged to make contact through http://cradlecincinnati.org. In particular, the organization is looking for parents who have lost infants and may be able to act as advocates for the organization’s work.

Learn more about the NKU MPA program at http://artscience.nku.edu/departments/psccj/programs/publicadministration/mpa.html.

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