P&G grant will support cross-cultural diversity in NKU HR, marketing curricula

News from NKU

For immediate release…
Thursday – Dec. 6, 2012

P&G Grant Will Support Cross-Cultural
Diversity in NKU HR, Marketing Curricula

– The Northern Kentucky University Haile/US Bank College of Business has received a $9,900 grant from the Procter & Gamble Higher Education Grant Program.

The grant, led by principal investigator Dr. Denise Luethge, is titled “Building Cross-Cultural Experience into the Human Resource and Marketing Curricula: A Focus on Diversity in Talent Management and Market Research Application in Bicultural Teams.” It supports international exchange programs developed by NKU with the University of East London (UEL) and National University of Ireland Maynooth (NUIM).

“Northern Kentucky University is committed to providing its students with the tools to succeed in a competitive global business environment through a broad range of international experiences,” said Francois LeRoy, executive director of the NKU International Education Center. “The kind of cutting-edge initiative designed by the Haile/US Bank College of Business and funded by this P&G grant is certain to add great value to the students’ education by allowing them to work with foreign peers on class projects in an enriching international perspective.”

The two-phase project utilizes an innovative teaching approach that will virtually co-locate two business classes from three different countries. Students in Ireland, the UK and the US will attend their normal classes at their home universities; however, they will use low-cost technology and popular meeting and social media tools to complete course projects in teams comprised of students from different countries.

The first phase of the project will use bicultural teams comprised of human resources classes under the direction of Dr. Bertie Greer (NKU) and Dr. Gil Robinson (UEL). In Phase 2, the project will expand by employing bicultural teams in cross-cultural marketing classes under the direction of Dr. David Raska (NKU) and Dr. Christina Donnelly (NUIM).

“Many of our students will work in companies where participating in multicultural virtual teams is a common occurrence,” commented Denise Luethge, chair of the NKU Department of Management. “We believe that our students should have the training and experience that will prepare them to successfully meet the challenges that face companies as they compete in the global marketplace.”

The Procter & Gamble Higher Education Grant Program was established to provide support for efforts of regionally accredited U.S. colleges and universities that will better prepare students for success in business.

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