This series is in connection with the spring 2021 Honors College/ Sports Business course, The Reds, Bengals, and FCC: Professional Sports in the Queen City taught by Jennifer Gardner. For information about this course, please see the course description below.
Have you ever thought about what it would be like working in the front office of a professional sports team? What about handling media requests on behalf of the players? Perhaps you have wondered what it would be like to put sponsorship packages together, sell tickets, or even be a part of the grand opening of a new stadium! Today sports virtually dominate American culture. From fantasy leagues, Esports teams, and 24-hour a day news shows to business decisions and off-the-field troubles to the games themselves, sports entertain Americans at the same time as they define American culture and social norms. This course will take you on a journey of professional sports in our own region, closely examining the three professional franchises, including the Reds, Bengals and FCC. We will begin with a brief history of each sport and franchise, and further explore all facets of both the player and business side of the organization. This course will also include a unique Tuesday evening community seminar that will feature expert speakers related to the topic of the week, including guests from NKU faculty, team
representatives and community experts. Topics include team development and marketing strategies, corporate sponsorships, event manage