Chapter is a paint brand that focuses on the experience of painting one's space and helps to streamline the consumer experience from purchase to painting. Our lives are made up of countless memories, and these moments are organized like chapters in our life's story. Often some of the most significant memories are the ones spent painting a space or piece of furniture to celebrate a new milestone or event in one’s life. Painting should be a celebration, and opportunity to create a space where you can make memories with loved ones and friends. The act of painting your space should express the same exciting emotions of the memories that will one day fill it! Although Chapter is a paint company that is designed for consumer accessibility, it is designed to feel elevated and inspiring. The goal of Chapter is to give people the tools that they need to paint their story.