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Megan Franzen

Visual Communication Design

Composition

Designer Statement:

Composition is a gender fluid fragrance brand that celebrates the idea of individualism as an art form. We have derived the name Composition from minimalistic inspiration, and this allows us to give our brand a title without explicitly titling. Our design strips the perceived stereotypes of what’s masculine and feminine within our society through its visual language and bottle shape. With extensive research, we have found a balance between these contradicting ideas in our design through shape and color.
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