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Jacob Castle

Visual Communication Design

The Queen's Return, A New Era of Cincinnati Basketball

Designer Statement:

Professional basketball left Cincinnati in 1972. In the Royal’s early years, they experienced success with future hall-of-famers Oscar Robertson and Jerry Lucas leading the Royals to multiple playoff runs. They never won a title and eventually, with team decline and lack of attendance, left for Kansas City and eventually became the Sacramento Kings.


As Cincinnati has continued to grow, the Sacramento Kings have decided to move the team back to Cincinnati. The new brand looks to the team’s early success and the city’s roots for inspiration. Economically, historically, and geographically, the Ohio River has been a driving force for Cincinnati. The river has an unstoppable flow and has made Cincinnati the Queen City it is today. Just as smoke rises from the river, the Royals always rise against their competition.


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