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Ally Gittings

Visual Communication Design

JASPYR & CALYX HERBAL APOTHECARY

Designer Statement:

Plastic pollution is now one of the greatest environmental threats humans have created. It is our responsibility to fix it, with critical attention to recycling and less waste production, especially within the beauty community. Change starts with JASPYR & CALYX HERBAL APOTHECARY, a beauty brand designed to emphasize natural, organic skincare with post-consumer recycled packaging. JASPYR & CALYX products are thoughtfully crafted without chemicals and potentially harmful agents, while packaged in reusable bottles and boxes. J&C innovates forward thinking in its effect on the environment, creating a sustainable clean wellness campaign and container return program. The brand value solutions created by JASPYR & CALYX encourage highly influential millennial and gen-Z consumers to protect & respect the earth.

allyelizabethdesign.com

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