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Covid-19 Update

The Office of Outreach is pleased to announce our upcoming workshops will be happening in an in-person and webcast format. Attendees will automatically be registered for the event in both formats. As concerns about COVID-19 continue, flex registration will allow each person to choose which way they would like to attend the workshops.

We look forward to seeing you in-person and online as we provide insight into current local and national economies, and address topics of interest to the community, region, and state. 


Course Overview


The purpose of the course is to inspire managers to use a scientific (quantifiable) method to develop and implement culture among their team and/or organization.

The course will develop the capacity to understand the environment, both internal and external, to select the optimal culture. In addition, managers will gain the capacity to optimize the allocation of the resources, physical, financial, human, intangibles, as well as develop a process to change their management and the employees’ behavior.

The course is set as a workshop that will allow participants to prepare their new culture in the classroom before implementing it within their organization.


Course Outcomes

  1. To understand internal and external forces.
  2. To set up a vision and goals for the organization and for the team(s).
  3. To develop their managerial techniques through change management, leadership, emotional intelligence, strategic management and recruiting skills.
  4. To develop communication skills using optimal communication style, as well as a new reward system within the organization.

Course Format


This is a face-to-face workshop in which participants will be asked to engage in activities as well as discussions in addition to the traditional lecture given by the instructor. 

More specifically, the class will start with a brief theoretical approach and examples, before students engage in discussions and implementations. Participants will be split into smaller groups at times in order to work on their own companies.

Discussions will focus on managerial concepts such as organizational behavior, industrial psychology, motivation, needs, goals, leadership, etc. and will allow participants to learn from each other through best practices.


Course Outline

    Concepts Practice Exercises

Day 1



The key components of culture

Goal setting exercise

The different types of cultures

Alignment of resources exercise

Day 2


Morning The 3 steps of implementing a new culture Measuring gaps exercise
Afternoon Change management Process exercise

Day 3


Morning Attraction, selection and attrition Criteria selection exercise
Afternoon Communicating culture Elevator speech exercise

Day 4


Morning Reinforcing culture Reward system exercise
Afternoon Leadership Roster creation exercise



Meet the Instructor

Yohann Mauger

Yohann Mauger, Ph.D. is an Assistant Professor of Management at Northern Kentucky University and the CEO of Hive Skills, a consulting firm for professional sports organizations pioneering soft skills assessments and culture implementation.

Biography Continued

He holds a Ph.D. in Management with a focus on Organizational Behavior. His current research interests are focused on Strategy and individuals’ behavior in different fields including sports, banking, steel, as well as services and automotive.

His academic work on coach-to-player fit, value, coachability and talent development have been presented at the Academy of Management Annual Meeting, European Management Conference and other specialized conferences around the world.

In addition to his academic experience, he is the founder of Hive Skills, a company specialized on the relationship between coaches and players in professional sports organizations. He currently works with teams in the US, France, England, Argentina, etc. with his methodology being implemented in Major League Soccer clubs and academies.

As a certified mental coach, he works with professional and college athletes around the world. Some of his clients play or coach for teams like FC Chelsea, FC Barcelona, Arsenal, Columbus Crew, Portland Timbers, Seattle Sounders, SM Caen, Louisville City FC and include Colleges like Louisville, Northwestern, Michigan State, Akron, and UNC Chapel Hill.

Prior to his academic career, he worked for 8 years as the VP of Research and European project management for a French government agency dedicated to giving strategic advice to companies and public organizations.

He has been a consultant and/or a keynote speaker for companies like Credit Agricole, Mercedes, Philips, Adidas, Double A, and Bosch  in France, the US, the Netherlands, Germany, Greece, England, as well as countries in Africa and South America.

Yohann is born and raised in the region of Normandy, France. He currently leaves in Akron, OH with his wife Devon.


Program Overview



Due to the annoucements of NKU Moving Forward changes may be made to the delivery and dates of this training. At this time we are pausing registration while we reassess the delivery of this training.

Date: November 10-13, 2020
Time: 9 a.m. - 5 p.m.*

One-hour break from 12 p.m. - 1 p.m. with provided lunch



Early Bird Rate: $999*
Late Rate: $1,199

Register by October 29, 2020 to recieve the Early Bird rate