The Marketing Research Partnership Program (MRPP) at Northern Kentucky University gives students the skills and experience to become the next generation of marketing research professionals. We do this by connecting them with local companies and teaching them best practices in research design, data analysis, and data visualization.

Less than a handful of universities offer programs in marketing research; NKU is the only school regionally that offers an innovative program that allows students to discover the market research industry firsthand. We provide real-world experiences to our students because we believe those opportunities translate into realworld success. Having direct contact with employers in one of the largest metropolitan hubs for marketing research allows students to network and build relationships within the industry before graduation. 

The ultimate goal of the Marketing Research Partnership Program is to provide our partner firms with researchers who are passionate about research and have the necessary skills to succeed in the marketing research industry.

cq-text-component-placeholder

Key Facts

 

  • The Marketing Research Partnership Program was founded in 2001
  • The program is composed of six local market research firms
  • Students in the program get hands-on research experience with client projects
  • Over 140 NKU students have received jobs with our partnering companies
  • More than 35 research professionals from our partner companies have delivered guest lectures to NKU marketing students
cq-text-component-placeholder
cq-text-component-placeholder
cq-text-component-placeholder

Our Impact

cq-text-component-placeholder
mrpp infographic
cq-text-component-placeholder
cq-text-component-placeholder

Contact Us

cq-text-component-placeholder
Aron Levin

Aron Levin
Director, Marketing Research Partnership Program
(859) 572-6409
levina@nku.edu
cq-text-component-placeholder
cq-text-component-placeholder