The Marketing Research Partnership Program (MRPP) at Northern Kentucky University gives students the skills and experience to become the next generation of marketing research professionals. We do this by connecting them with local companies and teaching them best practices in research design, data analysis, and data visualization.
Less than a handful of universities offer programs in marketing research; NKU is the only school regionally that offers an innovative program that allows students to discover the market research industry firsthand. We provide real-world experiences to our students because we believe those opportunities translate into realworld success. Having direct contact with employers in one of the largest metropolitan hubs for marketing research allows students to network and build relationships within the industry before graduation.
The ultimate goal of the Marketing Research Partnership Program is to provide our partner firms with researchers who are passionate about research and have the necessary skills to succeed in the marketing research industry.