PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2013 Michael Turney About the author Practicing Public Relations  

I started writing these articles to supplement the textbooks I used when I taught public relations. They were meant to fill gaps in the textbooks, further clarify concepts, show how textbook ideas applied to new situations, and/or provide alternate views. Although I'm now retired from the university, I'm continuing to add readings, and you can use all of them free of charge.

  • You may read, quote from, download, and/or print a copy for your personal use.

  • But, it is copyrighted. Do not reproduce or distribute multiple copies without permission.

I'll gladly give permission to anyone who wants to distribute free copies for teaching purposes. All I ask is that you ...

  • tell me where and how you want to use them;
  • acknowledge my authorship on the copies you make;
  • and don't sell any of the copies you make.

I hope you find my readings useful and thought-provoking.

-- Michael Turney, Ph.D., ABC
Professor Emeritus of Communication &
IABC Accredited Business Communicator
turney@nku.edu   

  

 
Click a topic for related readings or scroll down to browse the full list.

 
Crisis communication

Ethics in public relations

Evolution of public relations

Government use of public relations

Media relations

Origin and need for public relations

Public relations and marketing are not the same

Public relations planning

Public relations training

Recent trends in public relations

What is public relations?

 
Perspective on public relations:
Its origin and social need

 
 
Evolution of public relations:
A century of maturing as a profession

 
 
Public relations planning:
Effective strategies are planned, not ad hoc

 
 
Media relations:
Using mass media to reach your key publics

 
 
Government public relations:
Critical concerns and limitations in the US

 

 
What public relations is:
An overview of its role and functions

 
 
Public relations training:
Preparing to practice public relations

 
 
Ethics in public relations:
Professional standards for practitioners

 
 
Public relations and marketing:
Using similar tools for different ends

 
 
Crisis communication:
Managing public relations in an emergency

 
 
Recent trends and changing practices:
Public relation continues to adapt

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Michael Turney		 Public Relations Bookshelf
of other public relations sources		 Practicing Public Relations
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9 May 2013