PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2008 Michael Turney About the author Preparing to Practice Public Relations  

These readings were written and used to supplement the assigned textbooks in my public relations courses. Some were originally written for this Web site. Others began as class handouts, articles for publication, or scripts for presentations. Many have been revised and updated -- some, several times since being posted -- to keep up with changing trends and respond to student feedback. The copyright date in the heading of each article reflects its latest revision.
construction iconNow that I'm retired from the university and no longer teaching for-credit courses, I'm adding tip sheets, hypothetical scenarios, and mini case studies that I previously used for in-class exercises and simulation-based exams. Please overlook any format inconsistencies that emerge while I'm trying to get it all into a uniform style.

This material is posted on this open Web site so you can easily access at no cost. Feel free to read it, quote from it, download it, and print it for your personal use. But, please remember it is copyrighted and should not be reproduced or distributed without being attributed to me or without my permission.

I have never refused anyone who has asked if they could make and distribute free copies for instructional purposes, but I do like such users to ask so I can track how often and where these readings are being used.

I hope you find them useful and thought provoking.

-- Michael Turney, Ph.D., ABC
Professor of Communication &
IABC Accredited Business Communicator
turney@nku.edu

 


 
Who's reading?

Here are some of the institutions and organizations that currently use or have requested permission to distribute copies of my readings for instructional purposes. If you'd like to follow their example, all I ask is that you acknowledge my authorship, let me know where and how you're using them, and that you not financially profit from the distribution without my express permission.

  • Alabama Cooperative Extension System
  • Antonio de Nebrija Universidad (Spain)
  • Auburn University
  • Cuyahoga Community College
  • DLT Solutions, Inc.
  • East African Wild Life Society
  • The Friends School (Hobart, Tasmania)
  • George Washington University
  • Hong Kong Open University
  • Marshall University
  • Massachusetts College of Art & Design
  • Mercer University
  • Niagra County Community College
  • RAU University (South Africa)
  • Ryerson University (Canada)
  • University of California - Irvine
  • University of Northern Iowa

E-mail me to be added to the list.

 

Perspective on public relations

Public relations has evolved as a profession

Changing names and varied definitions

Public relations and marketing are not synonymous

The most effective public relations is planned not ad hoc

Using the mass media to reach key publics

Communication is crucial to public relations in crisis situations

Public relations in specific circumstances or locations

Getting ready to practice public relations


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Michael Turney
Public Relations Bookshelf
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Preparing to Practice Public Relations
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24 April 2008