PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2011 Michael Turney About the author Practicing Public Relations  

These articles supplemented the textbooks I used teaching public relations. I wrote them to fill gaps in the texts, clarify concepts for my students, show how textbook ideas apply to new situations, and/or provide alternate views. Since retiring from the university, I'm adding readings and expanding my Practicing Public Relations website to serve a broader audience, and you can now use it free of charge.

  • You may read, quote from, download, and/or print a copy for your personal use.

  • But, it is copyrighted. Do not reproduce or distribute multiple copies without permission.

I'll gladly give permission to anyone who wants to distribute free copies for teaching purposes. All I ask is that you ...

  • tell me where and how you want to use them;
  • acknowledge my authorship on the copies you make;
  • and don't sell any of the copies you make.

I hope you find my readings useful and thought-provoking.

-- Michael Turney, Ph.D., ABC
Professor Emeritus of Communication &
IABC Accredited Business Communicator
turney@nku.edu   

  

 
Click on a topic below
for a list of linked readings
or scroll down to browse the entire list.

 
Crisis communication

Evolution of public relations

Government use of public relations

Media relations

Origin and need for public relations

Public relations and marketing are not the same

Public relations planning

Public relations training

What is public relations?

 
Perspective on public relations:
Its origin and social need

 
 
Evolution of public relations:
A century of maturing as a profession

 
 
Public relations planning:
Effective strategies are planned, not ad hoc

 
 
Media relations:
Using mass media to reach your key publics

 

 
What public relations is:
An overview of its role and functions

 
 
Public relations training:
Preparing to practice public relations

 
 
Public relations and marketing:
Using similar tools for different ends

 
 
Crisis communication:
Managing public relations in an emergency

 
 
Government public relations:
Critical concerns and limitations in the US

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Michael Turney		 Public Relations Bookshelf
of other public relations sources		 Practicing Public Relations
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28 Dec 2011