| PRClass:
| On-line readings for Principles of Public Relations
The readings hyperlinked below were developed and posted primarily to serve as a supplement to the textbook for students enrolled in JOU 375 Principles of Public Relations which I teach at Northern Kentucky University. Some were specifically written for the World Wide Web; most were adapted from previously written articles, book chapters, or presentations I had developed.
These readings have been posted here on the Web so they can be freely accessed. Students in my class and anyone else who happens upon them should feel free to read them on-line, download them, or print a copy for their own personal use. However, these readings are copyrighted and should not be reproduced or quoted without attribution, and multiple copies should not be printed or distributed without my permission.
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Additional hyperlinked readings will be added to this table of contents as topics are covered during the course of the semester.
I. Managing interpersonal and organizational encounters
II. The three phases of public relations development
III. The changing names of public relations
IV. Preparation and education for public relations
V. Public relations practitioners in Greater Cincinnati
VI. Public relations and marketing
VII. Public relations planning
VIII. Working with the media
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Annotated bibliography of additional sources | PR class homepage | Send e-mail to Dr. Turney |