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Sports
Business Program
The
Major
Sports
Business is the multidisciplinary study of business principles and processes
applied to the sports industry. The undergraduate major in Sport
Business is a College of Business major supported by courses in the Communications
Department and Physical Education. The
program is designed to prepare students for a variety of career and leadership
opportunities in sport business and recreational management. These fields
include event suppliers, event management and marketing, sports media,
sports sponsorship, athlete services, sports commissions, sports lawyers,
manufacturers and distribution, facilities and facility suppliers, teams,
leagues, college athletics, and finance. Program objectives prepare
the student for the demands involved in the operation of sport programs
at various levels.
Curriculum
In addition to other university requirements (such as general
studies and general or graduation or assessment requirements), Sports Business
majors must complete the following courses:
| * MAT 102 Business Math |
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* MAT 111 Linear Math
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* MAT 212 Statistics I
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* MAT 213 Statistics II
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MKT 308 Advertising and Promotion
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MKT 320 Consumer Behavior
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| MKT 306 (Sales Management) or MKT 310 (Personal
Selling) |
| BAD 305 Organizational Behavior |
| BAD 490 Business Policy |
COB 305 External Environment of Business
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| PHE 385 Sociological and Psychological Dimensions of Sport |
| PHE 450 Organization and Administration of Recreation and
Athletics |
| SPE 303 Organizational Communications |
| SPE 370 Advanced Public Speaking |
| SPE 380 Sports Public Relations |
| MKT 390 Sports Promotion Tools |
| MKT 395 Sports Marketing |
| BUS 315 Sports Legal Issues |
| BAD 410 Cases in Sports Business |
| MKT 396 Sports Internship |
* 2 Electives in any Business Course
By completing the required
courses *ACC 200, *ACC 201, *ECO 200, *ECO 201, *IFS 105, FIN 305, MGT
305 and MKT 305, Sports Business majors will also be awarded a minor
in Business Administration
Sports Business is a selective
admissions major. On initial entry to the program, students will
be classified as pre-sports business majors. To certify a major in
Sports Business, students must complete ENG 101 Composition I, ENG 291
Advanced Writing, SPE 101 Principles of Speech Communication and the
courses marked with an asterisk above with an overall, cumulative GPA of
at least 2.50 and complete the appropriate Certification of Major form.
The Sports Business Advisory Board
An
advisor board (see below) has already been established to create and provide
input into the Sports Business program. This advisory board will
serve as a powerful link to the sports business network in the Greater
Cincinnati area.
•Brad Blettner, Cincinnati
Reds, Director of Corporate Marketing
•Mark Simendinger, Kentucky
Speedway, President
•Robert Elliston, Turfway
Park, President
•Tom Jones, TPC at River’s
Bend, Director of Marketing
•Jane Meier, NKU, Athletic
Director
•Tom Garrity, Mighty Ducks,
President
•Don Schumacher, DSA, President
•Tom Allen , Skyline Chili,
Corporate VP - Marketing
•Brian Goldberg, Sports
Agent
•Bruce Flory, Masters Tennis
Series, Executive Director
•Jon Hayes, Firstar Bank,
VP of Professional Sports Division
•Stu Eversole, Lakota Schools,
District Athletic Director
•Kevin Molony, Five Seasons
Country Clubs, Managing Director
•Pat Moynahan, NKU, Interim
Dean – College of Professional Studies
•Tom Gamble, DSA, Executive
VP and 1360 Homer Radio Personality
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