Northern Kentucky University The Department of Management and Marketing

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The Minor in Management

A subset of 21 semester hours from the major comprises the Management Minor.  The required courses in the minor focus primarily on the behavioral aspects of management, i.e., the study of why people behave the way they do in work organizations and how managers can behave to effectively influence others and achieve organizational goals.  Two elective courses in the minor allow students to explore areas of individual interest.

Required Courses (prerequisites in parentheses):

 
SPE 220
MGT 205
BAD 305
MGT 310
MGT 340

 
Interpersonal Communications
Introduction to Business and Management (sophomore standing)
Behavior in Organizations (junior standing)
Managerial Behavior (MGT 205, SPE 220, junior standing)
Human Resources Administration (MGT 310, junior standing)

Elective Courses (prerequisites in parentheses):  Choose any two; others may be chosen with an adviser's advance consent.
 
MGT 333

MGT 360

MGT 390*
MGT 395*

MGT 485

 
Venture Management ( ACC 200 and ACC 201, MGT 205 and junior standing, or consent of instructor)
Comparative International Management (BAD 305, junior
standing)
Selected Topics in Management (BAD 305, junior standing)
Contemporary Issues in Management (BAD 305, junior
standing)
Internship in Small Business (Certification in a Business major, MGT 333, and consent of instructor)

 
Management Course Descriptions
Schedule of Classes
* Each may be taken twice if topics or issues differ.

For more information or further assistance, please contact:

Chair, Department of Management and Marketing
BP 475
Northern Kentucky University
Nunn Dr.
Highland Heights, KY 41099
(859) 572-6559 [Phone]
(859) 637-5150 [Fax]
shank@nku.edu

The Minor in Marketing

The minor in marketing consists of 21 semester hours (9 required, 12 elective).  The required courses provide a general introduction to business organizations and their management (MGT 205), an overview of the Marketing function (MKT 305), and exposure to the scientific study of buyer behavior (MKT 320).  Elective courses allow students to pursue their own particular interests within the discipline.

Required Courses (prerequisites in parentheses):

 
MGT 205
MKT 305
MKT 320

 
Introduction to Business and Management (sophomore standing)
Principles of Marketing (junior standing)
Consumer Behavior (MKT 305, junior standing)


Elective Courses (prerequisites in parentheses):  Choose any four; others may be chosen with an adviser's advance consent.

 
MKT 306
MKT 307
MKT 308
MKT 310
MKT 340
MKT 360

MKT 390
MKT 395

 
Sales Management (MKT 305, junior standing)
Retail Management (MKT 305, junior standing)
Advertising and Promotion (MKT 305, junior standing)
Principles of Professional Selling (MKT 305, junior standing)
Industrial Marketing (MKT 305, junior standing)
Introduction to Marketing Research (MKT 305, MAT 212, junior
standing)
Selected Topics in Marketing (MKT 305, junior standing)
Contemporary Issues in Marketing (MKT 305, junior standing)

 
Marketing Course Descriptions
Schedule of Classes

For more information or further assistance, please contact:

Chair, Department of Management and Marketing
BP 475
Northern Kentucky University
Nunn Dr.
Highland Heights, KY 41099
(859) 572-6559 [Phone]
(859) 637-5150 [Fax]
shank@nku.edu

All NKU College of Business degree programs are accredited by the American Assembly of Collegiate Schools of Business (AACSB)
American Assembly of Collegiate Schools of Business


Copyright ©2000 Chad Williams and the Department of Management and Marketing at NKU
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