Program Info:

• Business Administration

• Management

• Marketing
• MGT & MKT Minors
• Rolling Schedule
• Sports Business

Marketing Research Partnership Program

• Marketing Research Partnership Application
• Student Resumes

Alumni Information

• Alumni Information form

Advising

M & M News

Faculty & Staff

Career Opportunities

Co-Op and Internship

Net Resources

Other Departments and institutions of COB

• Accountancy 
• Economics 
• Finance 
• Information Systems 
• Fifth Third Bank Entrepreneurship Institute 

• Research

• COB Advising Center 
• Small Business Development Center 
• Family Business Center 

Graduate Programs

• Master of Business Administration (MBA) 
• Master of Accountancy (MACC) 
• Master of Science in Information Systems (MSIS) 

The Major
 

Sports Business is the multidisciplinary study of business principles and processes applied to the sports industry.  The undergraduate major in Sport Business is a College of Business major supported by courses in the Communications Department and Physical Education. The program is designed to prepare students for a variety of career and leadership opportunities in sport business and recreational management. These fields include event suppliers, event management and marketing, sports media, sports sponsorship, athlete services, sports commissions, sports lawyers, manufacturers and distribution, facilities and facility suppliers, teams, leagues, college athletics, and finance.  Program objectives prepare the student for the demands involved in the operation of sport programs at various levels.

In addition to other university requirements (such as general studies and general or graduation or assessment requirements), Sports Business majors must complete the following courses:

Curriculum
 

I.    Required Courses for a major in Sports Business:

MAT 102  Business Mathematics

MAT 111  Introductory Linear Mathematics

MAT 212  Statistics for Business Applications I

MAT 213  Statistics for Business Applications II

BAD 305  Behavior in Organizations

BAD 490  Business Policy

COB 305  External Context of Business

ENG 340 Business Writing (or OST 311 Written comm. systems)

MKT 306  Sales Management or MKT 310 Professional Selling

MKT 308  Advertising and Promotion

MKT 320  Consumer Behavior

PHE 450  Organization and Administration Dimensions of Sport

SPE 370  Advanced Public Speaking

SPB 305  Sports Marketing

SPB 308  Sports Promotion Tools

SPB 330  Legal Issues in Sport

SPB 396  Sports Internship

SPB 480  Cases in Sports Business

II.    Required Courses for a minor in Business Administration:

ACC 200  Principles of Accounting I - Financial

ACC 201  Principles of Accounting II - Managerial

BUS 230  Legal Environment

ECO 200  Principles of Macroeconomics

ECO 201  Principles of Microeconomics

FIN 305  Principles of Finance

IFS 300  Management Information Systems

MGT 305  Operations Management

MKT 305  Principles of Marketing

All business programs in the College of Business are accredited by AACSB International