|
 The Major
The major in marketing emphasizes the
knowledge, skills, and concepts necessary for effective performance in
the various functional areas of marketing (such as development,
research, distribution, and the like). The required courses
are designed to demonstrate the interaction of the social, economic, and
cultural environments upon the management of an organization's marketing
activities. The marketing electives offer an opportunity for students to
choose areas of more specialized knowledge according to their interests
and career goals.
Career
opportunities in marketing are extensive and diversified,
including all aspects of product and brand management, distribution,
retailing, sales, promotion, and a variety of forms of marketing
communications. The marketing degree program prepares students for
entry-level career positions by requiring them to demonstrate through
research and case analysis the ability to apply marketing knowledge in
practical situations. Marketing courses are also designed to
encourage the development and improvement of written and oral
communication skills. Students are expected to make presentations,
to write research and recommendation reports, and to interact
effectively with others in group assignments.
Curriculum
Students majoring in marketing are required
to complete a comprehensive program of general education, business
administration, marketing, and elective coursework.
General education courses include English composition and
literature, speech, history, science, mathematics and statistics,
humanities, and social and behavioral sciences.
Business administration courses include
accounting, economics, finance, information systems, business
communication, and management.
Marketing courses
include marketing "principles," consumer behavior, marketing
research, and marketing strategies and policies – as well as a choice of
marketing electives in areas such as international or retail or
industrial marketing, or in sales or sales management.
Elective coursework can be chosen in
a variety of fields outside of business, as a particular student's
interests dictate. Students must complete at least 58 semester
hours of non-College of Business
coursework (of which the general studies or
other graduation requirements can be a part).
Students majoring in marketing must
complete the following 24 courses (several of which also fulfill general studies
requirements). Students must have a cumulative
grade-point average of at least 2.50 after having completed the 11
courses marked with an asterisk before the course number in the list –
plus ENG 101 College Writing, ENG 291 Advanced Writing, and SPE 101
Principles of Speech Communication. Transfer students
must complete at least 50%, 12 of the 24 required
courses, in residence at NKU.
I. Required Courses for a major in
Marketing:
| MAT 102 Business
Mathematics |
| MAT 111 Introductory Linear
Mathematics |
| MAT 212 Statistics for Business
Applications I |
| MAT 213 Statistics for Business
Applications II or |
| SOC 100 Introduction to
Sociology |
| PSY 100 Introduction to
Psychology |
| BAD 305 Behavior in
Organizations |
| BAD 490 Business Policy |
| COB 305 External Context of
Business |
| ENG 340 Business Writing (or OST 311 Written
comm. systems) |
| MKT 320 Consumer Behavior |
| MKT 392 Introduction to Marketing
Research |
| MKT 492 Advanced Marketing
Research |
| MKT 480 Marketing Strategies and
Policies |
| Required Marketing Electives (9
hours) |
| ** When choosing electives students may
choose one of the following tracks; International
Marketing, Marketing Research, Sales, or Sports
Marketing. |
II. Required courses for a minor in
Business Administration:
| ACC 200 Principles of Accounting I -
Financial |
| ACC 201 Principles of Accounting II -
Managerial |
| BUS 230 Legal Environment |
| ECO 200 Principles of Macroeconomics
|
| ECO 201 Principles of Microeconomics
|
| FIN 305 Principles of
Finance |
| IFS 300 Management of Information
Systems |
| MGT 305 Operations Management in
Business |
| MKT 305 Principles of
Marketing |
Program Features
The full-time faculty in the
Department
of Management and Marketing bring a real dedication to teaching
and student intellectual/professional development to the program, along
with outstanding academic credentials, many years of business experience,
and authorship of a long list of scholarly articles and books. The
contributions of this group are complemented by a select cadre of business
executives who share their expertise and experience with students through
part-time teaching.
Marketing majors are eligible to belong to,
and vie for leadership positions in, a campus chapter of the
American
Marketing Association. Student chapter officers and
members may participate in the annual AMA "shadow program" (wherein
students get to spend a day with an area marketing professional), interact
with marketing experts who lecture on campus, attend professional chapter
luncheons, and participate in a variety of other AMA social functions.
Other features include: Cooperative education
options and job placement services through the
Career
Development Center; a clean, safe, and modern campus; choice of
on-campus or near -campus housing; and newly
expanded library and computing facilities.
All business programs in the College
of Business are accredited by AACSB
International |