The Rhetoric of Relationships

Discourse Analysis

Examining patterns of representation in the social and physical world

Interviews and Focus Groups

Developing ethnographic understandings through structured dialogues

Content Analysis

Systematic analysis of qualitative and quantitative units of representation

Field Studies/Participant Observation

Ethnographic immersion into communities and cultures

Survey Methods

Participant insight through reflective writings and questionnaires

Rhetorical/Cultural Criticism

Considering social, political, economical, and suasive elements of texts