Over the years Television has undergone many transformations, this can be seen through television shows as well as television commercials. Advertising history ranging from the 1940's to 1990's exemplifies these transformations. This history provides a background for understanding and exploring advertising techniques today.
Many commercials aired on television today incorporate sex appeal in the message. Examples include, vacation promotions and beer commercials. The study of 40 beer commercials exploits men and women and their bodies to make the purchase of beer more desirable. The top 100 commercials may also give insight to sexy advertising on television commercials have been effective.
The Obsession Fetish commercial has been a focus
of much debate. "the 30 second message grooves to a catwalk-ish soundtrack
and features an uncanny collage of images" OBSESSION
FETISH discusses both Calvin Klein's feeling that there is nothing
unacceptable about airing this commercial as well as CBC's viewpoint on
airing this "uncommercial" and whether it violates the standards of taste
Today television commercials cover a wide spectrum of
topics. In order to grab the attention of the viewer advertisers must appeal
to some human aspect whether it be, humor, emotion, or sex. Using sex as
the appeal advertisers run the risk of offending viewers while at the same
time accomplishing the goal of getting the attention of other viewers.
There are many examples of sex in television commercials that range from
showing bare skinned people, showing sexual movements, gestures, and words.
We can explore many of these by viewing the following commercials
that range from pharmaceutical commercials, retail and fashion commercials
to beverage commercials.
Those in opposition to using sex in commercials have argued
that ratings have become a necessity for television programs, yet there
are some problems with the rating system. "The current plan leaves news,
psuedo-news (World's Scariest police Chases), promos, commercials, sports
and other shows unrated and warning- free. They are often worse than prime
time programs. "(Grossberger, "Ratings Rut").
- Hayley Fite
Through the years, sex has grown dramatically on television. Sex has become an open topic on television sitcoms, as a result sex is among the biggest attractions on television. It has become the center of our most attractive television shows and is a main topic for television. As sex continues to grow on television so do the viewers. To see the top 100 sitcoms of all time visit Ultimate TV's website.
The sitcom Friends, ranked #6 on The Top 20 American Nielsen Ratings, involves middle-aged adults who use sex as an open issue on their show. As sex continues to become more open on these types of shows their ratings continue to grow. These types of shows continue to take over our televisions, but others can argue the other side of this issue as well.
As sex draws the recognition of the majority of our viewing audience, there are some television shows that are moving in a different direction. For several months Who Wants To Be A Millionaire, has held the #1 spot among television shows. This fact alone supports the other side of this issue. Who Wants To Be A Millionaire has been by far the most watched program in prime time television, drawing in over 26 million viewers! So we can see here that there is one thing that attracts people more than sex...MONEY!
As time goes by television broadens
its horizons and opens up new doors. Television draws in audiences
by portraying what's on people's minds and what's going on around them.
People will continue to be attracted to money and sex on television,
|This page was created by: Hayley Fite
Copyright April 5, 2000 firstname.lastname@example.org