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contain many types of print advertising used to sell products in specified
target markets. The print advertising in magazines face a controversial
issue of whether sexual advertising is offensive to the general public.
Sexual images have been used to sell products for decades. The question
is, is it wrong to use sex as a selling tool?
The purpose of this
site is to explore different advertisements in magazines and their use
of sexual content. The site will provide examples to allow the reader
to form their own opinion. The following page will demonstrate the
use of sexual content
to sell the product, along with advertisements that do not use sexual
Sexual images can be
used to appeal to the consumer of almost any product. Some of the
sexual advertisements in magazines are subtle, while others are blatant.
It is clear that sex is a strong appeal to sell certain products, such
as fragrance. The use of sexual advertising is prominent in the
for fragrances such as Escapeand Obsession.
This advertising is directed atmenas well as women.
as shampoo, cosmetics, and toiletries are advertised by using seductive
faced the dilemma of whether or not the ad implied that the product
will make the person using it beautiful "Don't hate me because I'm beautiful".
Another example of sexual advertising using provacative women is
panty hose. Other businesses contain controversial issues about their advertising
as well, for instance,
dealt with the issue of using youth in provocative print ads. The ads were
eventually pulled due to their content regarding minors. However,
the issue of sexual advertising was under scrutiny as a whole. Sexual advertising
is questioned even if it does not use under age models. It is questioned
because it is considered degradeing, immoral, or simply offensive.
The use of sexual advertising
applies to all forms of print media, does this type of media really
need to use sex appeal to sell the product. Many products do not
use sexual advertising to sell. Products sold by Guess
currently switched their advertising campaign to include photographs of
innocence and purity.
known company, Nike has beeen one of the top sellling shoe companies
in the shoe industry for years without using sexual advertising.
Can companies earn just as much profit with out the use of sexual advertising
in magazines? For continuous news about advertising visit Advertising
Age on line.
This page was created by Jeanean
Copy right April 11,2000