Performance
Research: This link gives information
about how companies decide if the sponsorship was worth the money spent.
This tells how they will do the research and when, and how much it will
cost.
|
|
|
| Goodwill towards sponsors | Direct effect on Sydney's culture |
| Provides money directly to Australia to build new facilities
Andrew 'Boy' Charlton Pool Cathedral Street Carpark |
Commercialization of the Olympics
GM |
| It improves business relations between participating countries
(Austrailian and Asian relations) |
Creates opportunites for businesses to force their products
(Monopolization) |
| Provides world wide advertisement opportunities | Scandals
related to sponsorship of Olympics
Taxpayer's paying for Olympics |
| Provides money for atheletes to participate in the games | No return on investment in sponsorship |
Last Updated: Dec. 8, 2000
By: Bryce Ruff, Rylan Spingler, Kelly Blick, Kevin Seibert,
and Jon Arthur