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Library/Internet

Guide to

Marketing




 

Northern Kentucky University

Created by:

Michelle Barth

Debbie Byrd

Dadirai Mapuvire

Angie Riesenberg

Jennifer Wallman










In our endeavor to locate marketing resources,  we found massive amounts of information available.  Whether you are searching for books and magazines, government resources, internet resources, or professional associations, there is a variety of resources available at the NKU Steely Library, your location library or the internet.  Listed below are a few of the resources available for those in the marketing field along with direct links for your usage.  We hope you enjoy your journey through our web site.
 
 

Government Sources :

There are numerous government sources available for research in the marketing field.  If you are looking for statistics and information from the Census Bureau,  check out our information on STATS.

A great government search engine which provides a direct link to the individual government agencies is Firstgov. This is an official website of the United States Government.  To read more about it look at Firstgov.
 
 
 

Internet News Services :
 
We found several Internet News Services for reference. Below are the links for your review.
i-advertising.com
Internet Advertising Report
The Advertising Age
 
 
 
Job Searches :
Did you just graduate from college or are you in search of a new and better job then your current one?  Look here for the latest job opportunities available.
MarketingJob.com and other links
 
 
Library Sources :
 
For a picture tour and library guide click here.

EBSCO Host provides abstracts, articles and information on all research sources dealing with advertising and promotion. Click here EBSCO

 
For a specialized dictionary and encyclopedia, click Encyclopedia.

The Blackwell Encyclopedic Dictionary of Marketing is a reference for marketing terminology.  It provides a starting point for further learning of marketing terms and concepts and is an easy source of reference.  Click here for more information.

 
 

Professional Associations :


To learn more about finding useful information in succeeding in jobs and careers through the American Marketing Association's website, please click here.

The Interactive Advertising Bureau provides up-to-date information in the world of the advertising, as well as providing past information for research purposes.  To learn more, please click IAB.
 

The American Advertising Federation's website, www.aaf.org, is a great resource for a marketing professional.  It allows marketers to interact with one another, sharing ideas and practices.  The AAF keeps marketers informed of current industry news as well as in government affairs.  To view more information, please click AAF.
 
 
 
 
 
 

Last update 12/05/01