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Sport Manager

Candle Wood Marketing

Sports Marketing is the specific application of marketing principles and processes to sports products and to the marketing of non-sports products through association with sport.

Sports Marketing consists of several subcategories and can be very extensive.  Two topics are focused on in this site to help minimize your search.  Any sporting event deals with marketing , but here you will see helpful information for a career in the field as well as additional sports promotion.

Careers in Sports Marketing:

http://www.onlinesports.com/pages/careercenter.html

When searching this site above, potential employers within many segments of the sports and recreation industry can find many sports-related career opportunities.  You can also get access to sports-related positions available, and review them or even post one.  These positions that you review will tell you responsibilities, qualifications, compensation, or where to submit your resume.

http://www.feesmg.ru/smn/sm-career.htm

This next site, shown above, is a helpful tool aimed at professionals in the field of sports marketing and management.  You can search for a job through the internet and find additional training that is available.  What is meant by this addtional training is universities for graduates wanting further education in this field.

Sports Promotion:

The idea of "sports promotion" is to create exciting, entertaining promotions.  There are many sports promotion ideas including...

• Sponsorship

• Increase ticket sales

• Generate excitement for the team

• Generate new corporate sponsor revenue

If you can build excitement, increase attendance, and generate fan loyalty, you have found the keys to sports promotion success.  These next two sites give additional, helpful information when researching promotion in the field of sports:

http://www.sportmanager.com/

Listed above is a site that discusses sports management and how it activates retail promotion and communication through sports.  Click above to extend your research and advance your knowledge on sports promotion.

http://www.candlewoodmarketing.com/

This next site provides creative promotional product solutions for all your marketing needs.  Also, a leading provider of promotional products, premiums, ad specialties, and executive gifts.

Created By:  Amber Matheny

Copyright 2001

Contact Information:
Amber Matheny
Jeff Jones
Brandi Hansman
Stephanie Finke

Last updated:  12/15/2001