identified sponsor defines advertising as any paid form of non-personal
communication about an organization, product, service, or idea.
Did you know that the average
person sees over 3,000 advertisements a day??
The non-personal component of means
advertising involves mass media through:
Advertising is the best-known and most
widely discussed form of promotion, probably because of its pervasiveness.
It is also a very important promotional tool, particularly for companies
whose products and services are targeted at mass consumer markets.
Check out the list below for useful sites providing current advertising
World Wide Web
Word of Mouth
There are several reasons why advertising
is such an important part of many marketer's promotional mixes:
It can be a very cost-effective method
for communicating with large audiences.
There are also several criticisms of advertising:
It can be used to create brand images
and symbolic appeals for a company or a brand, a very important capability
for companies selling products and services that are difficult to differentiate
on functional attributes.
It has the ability to strike
a responsive chord with consumers when differentiation across other elements
of the marketing mix is difficult to achieve.
Other resource guides to current advertising
Effect on children
Created By: Brandi Hansman
Last updated: 12/15/2001