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American Advertising Federation |
An
identified sponsor defines advertising as any paid form of non-personal
communication about an organization, product, service, or idea.
Did you know that the average person sees over 3,000 advertisements a day?? The non-personal component of means advertising involves mass media through:
World Wide Web Newspaper Billboard Radio Word of Mouth Magazines etc.
Ad Week Business 2.0
It can be used to create brand images and symbolic appeals for a company or a brand, a very important capability for companies selling products and services that are difficult to differentiate on functional attributes. It has the ability to strike a responsive chord with consumers when differentiation across other elements of the marketing mix is difficult to achieve.
Effect on children Offensiveness/bad taste Social/cultural impact
American Marketing Association (AMA) Internet Advertising Bureau (IAB) Created By: Brandi Hansman Copyright 2001 Contact Information:
Last updated: 12/15/2001
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