"Surfing the Web"
Links to websites
Links to websites
Arent Fox.com is a website that tells of the laws that are existence with advertising. It tells of laws that have been around for many years and laws that have recently been passed. For example, in this site one can go to the Telemarketing Law that was passed in February of 2000, started in December 1995. In this paragraph it talks of the investigation the FTC is conducting over the next five years and how it (FTC) can regulate this practice. Many other laws can be found with this website as well. A financial privacy law, the legality of trademarks, a quick quide to walk the user through the many sites featured, etc...
This website is mandated by Arent Fox Kitner Plotkin and Kahn, PLLC located in Washington D.C. Through there site they like to gain inpersonal information about the web visitor. However, they do not act upon the information, the company only uses the information to find demographics about the daily visitors. The user has the choice not to have their inpersonal information used.
Also, through this site one can access other useful items. There are
The Better Business Bureau
(BBB)
is a company that oversees business practices throughout the United
States.
In an advertising aspect, the BBB oversees the truth and accuracy that
advertising projects. They are relied upon by local, state, and
federal
judicairy systems to see that advertising in accurate. They provide
the necessary actions to remedy untruthful advertising that is potentially
harmful to the consumer world. The website offers links to many
opportunities
that will give information on subjects that they cover, such as a code
of ethics that gives information on how to effectively advertise to
children
under that age of 12, and how to monitor unethical advertising to pricing
and "bait and switch" advertising. The Better Business Bureau is
a reliable source that not only looks after advertising but also helps
consumers of faulty practices.
Advertising Law and Ethics is a
website that was produced throughthe University of Texas at
Austin.
The website is an addition to the Arent Fox Law Firm, however does not
copy the topics included by the lawyers. The website tells how many
advertisements are targets of much controvery. However, some of the
critisicm produced by the advertisements may not be controlled by the
government.
The Federal Regulartory Commission(FTC) has the primary over the
regulation
of advertising. The FTC gives information about how to prove that
advertising is deceptive and what evidence is required to prove it is
false.
For example, the quality of products and testing must be accurate to be
advertised to the consumer. The FTC provieds a link that describes the
process of violations, proceedings, and the decisons. Since there are
specific
areas that must be contolled, the FTC has links to provide more
information
on tobacco, alcohol, children, privacy, and copyright. The website
gives links to other sites dealing with advertising and law in the
electronic
age and in the free market. This website give good information about
how the FTC works and what it deals with. However, the material contained
has not been updated since 1996 and some information may be
outdated.
The American Advertising Federation
is an organization that deals with many advertising topics. The
website
has a link that deals with government related issues. The laws and
ethics of advertising falls into this category. Not only do the BBB
and the FTC monitor advertising, but so do the people working for the
American
Advertising Federation(AAF). They too monitor advertising on the
local, state, and federal level. The website provides
additional
links to let the researcher know where the AAF stands on certain
issues like bans, lotteries, and taxes. Links can be accessed to press
releases on how to regualte advertising on the Internet through issues
like chilren, small business, and privacy. This website provides
excellent assistance in researching the material for advertising
ethics.
Copyright 2000