Matthew W Ford
Northern Kentucky University College of Business

 

 

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Session 5 Study Notes (Updated 06/07/2012 02:49 PM)

MGT 490

Industry Life Cycle

What are the 4 phases of the industry life cycle?

How do you determine what phase of the cycle that an industry is in?

Provide an example of an industry for each phase of the life cycle.

Related to the Five Forces:

How does the nature of rivalry typically evolve as an industry matures?

Generally speaking, industries are more fragmented in the 'mature' phase of their life cycle. (T/F)

In what phase does threat from substitutes tend to increase?

Significant entry often occurs in what phase?

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