Matthew W Ford
Northern Kentucky University College of Business

 

 

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Session 3 Study Notes (Updated 06/02/2011 04:43 PM)

MGT 490

Industry Analysis

Define an industry.  Name two industry classification systems. 

True or false: All industry classification systems are basically the same.  Explain...

Porter's Five Forces Model

What is the Five Forces Model supposed to represent?  Draw a diagram showing how the five forces link together.

True or false: As a general rule, choice of industry explains more of the variance in profits between companies than any other variable.

Force 1: Intensity of Rivalry

Rivalry can be price-based or non price-based.  Explain.

List and briefly explain two factors that can lead to increased industry rivalry and provide an example of each.

What is a CR4?  A Herfindahl Index?  Be able to calculate either given some data.  What do higher CR4 and HI values imply?

What is meant by switching cost?  Give an example.

Force 2: Availability of Substitutes

What is meant by a substitute product?  Give an example.

List and briefly explain two factors that can lead to increased threat from substitution and provide an example of each.

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