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Minor in Marketing

High-performing organizations in today’s competitive business and not-for-profit environments expect all team members to actively participate in creating and maintaining relationships with customers and other stakeholders.  The Minor in Marketing offers students in any major at NKU the opportunity to acquire the basic knowledge and skills needed to be well-equipped to meet this challenge and add additional value to your Bachelor’s degree.

Enrolled students are advised that the Marketing Faculty periodically revise and update the program of study, including course requirements, leading to the Minor in Marketing.  The most current requirements appear on this website.  The requirements for your Minor are those specified in the University Catalog in effect on the date of your admission to NKU (your “catalog year”) and may be different from those noted on this website.  All students should consult with the College of Business Advising Center staff for personal counseling on the requirements for your Minor.

Required Courses:

• MGT 205 Business Management Principles
• MKT 305 Principles of Marketing
• MKT 320 Consumer Behavior (or PSY 304 Consumer Psychology)

Elective Courses:

Chose any four of the following:

• MKT 306 Sales Management
• MKT 307 Retail Management
• MKT 308 Advertising and Promotion
• MKT 310 Principles of Professional Selling
• MKT 340 Business to Business Marketing
• MKT 360 International Marketing
• MKT 392 Introduction to Marketing Research
• MKT 394 Selected Topics in Marketing
• SPB 305 Sports Marketing
• SPB 308 Sports Promotion Tools

Who to Contact About the Minor in Marketing:

For general information about the Minor in Marketing:
Dr. Greg Martin, Department Chair
marting1@nku.edu
(859) 572-6642

For information about establishing a course of study leading to the Minor:
College of Business Advising Center
Phone: (859) 572-6134
Fax: (859) 572-6144
E-mail: kylel@nku.edu