MRP²News

Reds Rate as No. 1 Attraction- NKU Study... [KY Post]

Marketing program readies grads for real life... [Business Courier]

NKU Marketing Students Conduct Survey: Speedway top venue... [KY Post]

Students Seek Seqway Sales .. [NKU Northerner]

Learn more about us!

• The program was founded in 2001; the program's director is Dr. Aron Levin, Assistant Professor of Marketing at Northern Kentucky University.
  
• 10 local market research firms are members, each of which pays an annual membership fee.
  
• Since the partnership's inception, 20 NKU students have received jobs in partnering companies.
  
• 17 research professionals from our partner companies have delivered guest lectures to NKU marketing students.
  
• A research study was recently completed by NKU faculty, students, and research professionals. The study was featured in two local newspapers.
  

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• AC Nielsen BASES
• Burke Inc.
• Directions Research
• Catalina Marketing
• Convergys
• Cooper Research
• AC Nielsen Market Decisions
• MRSI (Market Research Services Inc.)
• Parker Research
• SIRS (Service Industry Research Systems)

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  Student Job Placement Since Fall 2001

• Troy Fedders- Parker Research (co-op)
• Nick Pompilio- AC Nielsen Market Decisions
• Tish Grote- Directions Research (co-op)
• Tiffany Bailey- Directions Research
• Erin Neal- SIRS (co-op)
• Amber Rosich- Burke Inc.
• Krista Funke- Burke Inc.
• Angie Verkamp- AC Nielsen Market Decisions
• Jessica Christen- SIRS
• Tasha Stulz- Parker Research
• Laura Clark- Parker Research
• Andy Lewis- Convergys
• Erin McDermott- Directions Research
• Cara Wilson- SIRS
• Georgette Angulo- AC Nielsen Market Decisions(co-op)
  
• Mirsada Kadiric- Parker Research
  
• Hannah Barnett- Directions Research
  
• Christy Richardson- Parker Research (co-op)
  
• Michael Hunter- Directions Research
  
• Amanda Chalk- Directions Research
  

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• Sherry Dean, Convergys, "Customer Satisfaction Research"
  
  
• Amy Shafer, Burke, "Presenting Meaningful Research Findings to the Client"
  
  
• Linda Hirsch, Catalina, "Data Analysis Techniques in Customer Satisfaction Research"
  
  
• David Murray and John Barth, MRSI, "Statistical Tools for Market Segmentation Research"
  
  
• Emily Monhollon, AC Nielsen BASES, "Market Segmentation Research"
  
  
• Ken Strunk, Burke, "Sampling Issues in Market Research"
  
  
• Peggy Carey, Kathi Halloran, Eric Groeschen, and Mark Ewin, Directions, "Roles Within a Marketing Research Firm"
  
  
• Bill Welch and Gary Heuser, SIRS, "Qualitative Data Techniques"
  
  
• Tiffany Bailey, Directions, "Beginning a Career in Market Research"
  
  
• Eric Tayce, Burke, "Making Sense of the Data"
  
  
• Robert Miller, Cooper, "Market Research in the Health Care Industry: Perspectives from a CEO"
  
  
• Tish Grote, Directions, University of Georgia MMR Program "Planning for a Career in Market Research"
  
  
• Mike Brintzenhoff, Parker, "Understanding the Role of Marketing Research in Business Decision-Making"