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Bachelor of Science in Sports Business

Do you know…

• Who runs the Olympics?
• Who makes the basketballs used by NKU’s 2008 NCAA National Champion Norse?
• Who makes high-level business decisions in the NFL?
• Who sets the price of a Cincinnati Bengals 50 yard line ticket?
• Who creates game-night promotions for the Florence Freedom?
• Who advises Tiger Woods on multimillion-dollar endorsement deals?
• Who created the marketing plan for the new U.S. Women’s Professional Soccer league?
• Who decided that M&M’s would be Kyle Busch’s sponsor?
• Who manages the Kentucky Wildcats’ web presence?
• Who is responsible for operating the Great American Ball Park?

The answer to all these questions?  People in the business of sport, of course.  Whether amateur or professional, global or local, the sports and recreational industry continues to grow rapidly and provide a rich variety of career paths for business students.

The Sports Business program offers you a unique opportunity to earn a business degree with a difference – a focus on the business of sport.  The program will prepare you for a variety of career and leadership opportunities in sports business and recreational management.  A small sampling of career paths in the sports industry includes event suppliers, event management and marketing, sports media, sports sponsorship, athlete services, sports commissions, sports lawyers, sports equipment manufacturing and distribution, sports and recreational facilities and facility suppliers, and team, league, and college athletics management and marketing.

The highlight of the Sports Business degree is the senior year internship.  You will gain practical work experience and real-world networking exposure to the sports business environment while under the guidance and supervision of a successful sports businessperson.  You can intern at the local, regional, national, or international level.  Recent local intern sponsors include the Bengals, the Reds, Kentucky Speedway, U.S. Bank Arena, Town & Country Sports Complex, and the Western and Southern Financial Group Masters.

AACSB International Accreditation

NKU College of Business has earned AACSB International accreditation, representing the highest standard of achievement for business schools worldwide. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. AACSB International accreditation is the hallmark of excellence in management education.

Who to Contact About the Sports Business Program:

For general information about the Sports Business program:
Mr. Tom Gamble, Director, Sports Business Program
gamblet@nku.edu
(859) 572-5906

For information about establishing a course of study leading to the degree:
College of Business Advising Center
Phone: (859) 572-6134
Fax: (859) 572-6144
E-mail: kylel@nku.edu 

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