Banwari ('Ban') Mittal is Professor of Marketing at Northern Kentucky University where he teaches Marketing Management, Consumer Behavior, Services Marketing, Marketing Strategy, and E-Marketing, in both undergraduate and MBA programs. He holds a bachelor's degree in Mechanical Engineering, an MBA degree in Management from India, and a Ph.D. in marketing from The University of Pittsburgh. He has also taught at State University of New York at Buffalo,  University of Miami in Coral Gables, Florida, and University of New South Wales Sydney (Australia) Dr. Mittal's areas of research are consumer psychology, customer value, advertising, and Strategy  He has published a number of papers in such prestigious journals as Journal of Marketing, Journal of Marketing Research, Journal of Retailing, etc. His 1992 paper in Journal of Marketing (Title: “Here Is the Beef: Factors, Segments, and Determinants in Public Attitudes on Advertising”) won “the best 5-year contribution” award in advertising from the American Marketing Association. His paper in the Journal of Services Marketing (title: “Why Do CustomersSwitch? The Dynamics of Satisfaction versus Loyalty”) won the best article award for the year 1998. .

Dr. Mittal is the lead author of Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (2007, Open Mentis, Hardcover, 4 color, 796 pages, www.mycbbook.com), and of Valuespace: Winning the Battle for Market Leadership, an Executive Reader on Customer Value (McGraw Hill, 2001, www.myvaluespace.com ). His latest book, Consumer Behavior: Human Pursuit of Happiness in the World of Goods, was just published. Dr. Mittal has been Associate Editor of the Journal of Business Research (2000-2003); he also serves on the editorial board of Psychology & Marketing.

For past several years, his passion has been to understand and strategize on ‘what constitutes value for customers and how businesses can deliver them.’

Dear Visitor: I invite you to join my "townhall" (where I would love to hear your views) at www.BanMittal.com