Is Sexual Advertising acceptable?

This site explores the controversy surrounding the use of sex in advertising. The controversy is whether the use of sexual advertising is offensive to the general public. We explore this issue throughout the use of advertising in movies, television,  magazines, and public opinion. The purpose of advertising is to convince people that products are of use to them in one way or another. The discrepancy is whether to sell the products in a provocative manner. Is sexual advertising necessary?

Should people in advertising use sex to help sell products and services?  Some companies use this method, and some do not. For example, Calvin Klein uses men and women lounging around in underwear, while they also have television commercials with people saying "CK BE" for Calvin Klein's cologne fully clothed.  The underwear advertisements do help sell this product, but is using sexually provocative advertising necessary?

The use of sex in multimedia is seen by some as unacceptable and in poor taste. However, there are those who feel that using sex to sell is acceptable or even essential. This issue is becoming of greater importance to society today as well as to the advertising and marketing fields. This site will explore both sides of the issue in depth by analyzing the use of sexual advertising and the reactions that result.